LUOVA Group: A Culture Of Fostering Excellence In Production, Marketing Comms & Multimedia Productions

To remain or become relevant in the constantly disrupted world that we live in, businesses must harness creativity, technology, and strategic thinking to thrive across borders. As the pace of innovation accelerates, standout companies combine these disciplines to drive bold ideas from conception to reality.

Leading this charge in Africa is LUOVA Group, a trailblazing Nigerian holding company housing three powerhouse units: Tobems Media, Trois Sitini Marketing Innovations, and Tobems Productions. Each brings world-class capabilities spanning branding, communications, experiential marketing, and multimedia content creation.

Together, these LUOVA companies form a synthesis of global expertise tailored for African audiences. Their unified creative and analytical strengths enable seamless end-to-end execution from insights to ideation and delivery. Leveraging pan-African talent and networks, LUOVA delivers game-changing work for international brands while championing homegrown culture.

Indeed, after ten years of doing business as Tobems Media, and following the expansion of the company beyond its initial offerings, the need for a holding company gave way to the birth of the LUOVA Group. Indeed, even before now, passion, ingenuity, and excellence have always been the propelling forces for the  LUOVA Group, as GCEO, Tosin Obembe stated at Tobems Media’s 10th anniversary celebration. “When I founded Tobems, the vision was to continually create value through multimedia storytelling. We’ve evolved from a scrappy video production outfit into the diversified LUOVA Group – comprising Tobems Media, Tobems Production, and Trois Sitini marketing innovations. This is our mission: to push boundaries and redefine marketing, experiential branding, and engagement across Africa.”

Tobems Media

This agency can best be described as the creative core of LUOVA Group A result-oriented marketing and multimedia agency based in Lagos, Tobems Media boasts talents with capacity spanning Nigeria and worldwide and represents the storytelling engine powering LUOVA’s culture-shaping work.

Armed with cutting-edge technologies, Tobems’ secret ingredient is their team of gifted strategists, designers, writers, and producers. These experienced professionals focus on one goal – creating standout campaigns that let brands shine.

The agency operates as an extension of its clients’ teams. They begin by deeply understanding business objectives and diving into target audience insights. Leveraging this foundation, Tobems’ creative firepower comes alive.

Tobems Media wields the full spectrum of marketing communications capabilities. They craft integrated campaigns blending compelling narratives with hard-hitting promotion. Services include campaign design, digital marketing, social media community management, creative design, optimized media buying, public relations, and online reputation management.

Tobems’ statistical analysis and audience testing refine strategies to maximize ROI. Their storytelling chops distill complex brand messages into engaging narratives. The result is communication that inspires audiences while driving measurable business results.

Trois Sitini

Rounding out LUOVA Group’s capabilities is Trois Sitini, an ingenious integrated marketing communications powerhouse obsessed with accelerating business growth through integrated strategies. Its core is a burning desire to reimagine industry conventions and deliver excellent, world-class service.

With a team that brings a spirit of dynamism and ingenuity to every challenge and boasts a deep understanding of people and cultures, Trois Sitini spotlights human insights to inform strategies. This powers their integrated approach spanning holistic marketing communication, brand building, and management, among others.

Trois Sitini orchestrates synchronized campaigns across every touchpoint. Their integrated tactics ensure branding and messaging permeate audiences’ entire consumer journey. Through compelling brand narratives and experiences that spark meaningful connections, the agency also builds brand equity and authority. They distill complex ideas into engaging identities and stories.

The agency boasts the ability to connect with audiences through public relations, organic buzz marketing, influencer engagement, and strategic communications. They leverage media and grassroots conversations to achieve brand goals.

For individuals, Trois Sitini boasts the ability to shape influential personal brands by identifying and amplifying their uniqueness, as well as develop strategies and plans tailored to reach business objectives, for businesses.

In an age of digital disruption, the agency also boasts Digital Marketing and Social Media competence as well as cutting-edge digital activation combined with community building and management amplifying brand voices and engagement online.

It also boasts a specialty in crafting marketing innovations for tech-driven companies and products. Overall, Trois Sitini represents LUOVA Group’s fluid versatility to meet evolving business challenges. The agency’s ingenuity and consumer-centricity accelerate meaningful connections between brands and audiences.

Tobems Production

When visions demand flawless technical execution, LUOVA Group calls upon Tobems Production – the multimedia powerhouse fueling some of Africa’s most ambitious events and campaigns.

From electrifying concerts to massive brand activations, Tobems Production brings expertise honed across the continent. They’ve powered landmark productions like Hilda Baci’s record-setting cookathon, Rhythm Unplugged, Calabar Carnival, Remo Unity Concert, and the 12-concert Stacked December marathon, alongside expansive video initiatives.

Their technical prowess enables Tobems to tackle any scale flawlessly, from intimate to arena-sized. Core capabilities include show-stopping Event Production. For experiential marketing campaigns, Tobems Production delivers end-to-end event management amplified by its staging, lighting, and video capabilities. From logistics to staffing, venues to decor, their 360° support actualizes even the grandest creative visions.

Post-event, they also execute marketing activations that continue engaging audiences. Throughout the process, Tobems Production crafts compelling scripts and content anchored to campaign strategies.

They also offer cutting-edge Video Production. Whether producing commercials, documentaries, branded event coverage, social media videos, or music visuals, Tobems Production brings technical polish infused with ingenuity. Their work captivates viewers with cinematic production values and artistic creativity.

Concept development and scriptwriting are also part of their specialties – transforming clients’ visions into screen-worthy narratives. State-of-the-art tools meet Tobems’ flair for visual storytelling.

Additionally, the company has built a reputation for delivering Advanced Imagery & Graphics. Tobems delivers high-impact imagery and graphics including 3D/CGI animation, drone videography, and professional photography. These services enhance campaigns with arresting visuals that stop scrolling audiences in their tracks.

For LUOVA Group, Tobems Production represents unmatched technical expertise and flawless execution. They bring bold ideas spectacularly to life through multilayered multimedia capabilities.

The Man In The LUOVA Group Saddle – Tosin Obembe

At the helm of the trailblazing LUOVA Group sits visionary CEO, Tosin Obembe, who has charted the organization’s exponential growth through his multifaceted expertise spanning creative direction, communication strategy, and production.

Obembe’s passion for storytelling traces back to childhood, calling it his first love. Today, he is renowned for his versatility across creative communications, serving as Creative Director, Communication Consultant, and Marketing Strategist. His analytical abilities in crafting winning campaigns complement his artistic flair.

After studying Mass Communication at The Polytechnic Ibadan, Obembe received a certificate in Creative and Digital Media from the prestigious Pan-African University. An accredited Management Consultant certified by the International Management Consultants Board, he boasts an amazing capacity in media strategy.

Over an illustrious career, Obembe has left an indelible mark on multimedia production and marketing communications in Nigeria. He has worked on diverse film projects including TV commercials, and shows, and directed major events like Rhythm Unplugged, Calabar Carnival, and Remo Unity Concert.

Obembe has contributed his creative vision to award-winning campaigns for brands like Tecno, Pepsi, and Leadway. For instance, at Leadway’s launch, he devised an organic strategy garnering over 65 million Twitter impressions in just 3 hours alongside extended buzz.

As LUOVA Group CEO, Obembe leads a team of top-tier media professionals. Together, they consistently deliver innovative, captivating work that pushes creative boundaries. Under his visionary leadership, LUOVA Group continues to shape the future of integrated marketing, experiential branding, and multimedia content creation across Africa.