Poised to position the country as a destination brand to the world, the Federal Ministry of Art, Culture and Creative Economy is set to unveil a global cultural extravaganza at the United Nations General Assembly (UNGA) on September 24th, 2024, through its flagship initiative Destination 2030 Nigeria.
This was revealed in a statement signed by Nneka Ikem Anibeze, the Special Adviser on Media and Publicity to Hannatu Musa Musawa of the Minister of Art, Culture and Creative Economy.
Musawa said that the event, which is supported by the African Export-Import Bank (Afreximbank), will celebrate Nigeria’s rich creative industries and showcase the nation’s diverse cultural heritage on the world stage.
Her words, “This cultural experience is not just an event but a celebration of Nigeria’s creative spirit and cultural heritage. It provides a unique opportunity to highlight Nigeria’s creative talents on a global stage, foster international collaborations, and promote the growth of Nigeria’s creative economy.”
She said that policymakers, creators, government officials, and key stakeholders are scheduled for an evening of cultural conversations, artistic performances, and networking opportunities. The event promises to be a unique celebration of Nigeria’s creative spirit, fostering international collaborations and promoting the growth of Nigeria’s creative economy.
Musawa disclosed that the expected highlights of the event will include insightful conversations with thought leaders and influencers from the arts and culture sectors, live performances by talented Nigerian artists, showcasing the nation’s musical heritage and contemporary sounds, and a fashion showcase featuring stunning designs from renowned Nigerian fashion designers.
She said that participants will experience visual arts exhibitions by talented Nigerian artistes and Nigerian cuisine prepared by top chefs, reflecting the diversity and richness of Nigeria’s culinary traditions.
Destination 2030 Nigeria, an initiative of the Federal Ministry of Art, Culture, and the Creative Economy is a visionary national strategy designed to propel Nigeria to the forefront of global creative expression and cultural exchange.
Musawa said, “Through the transformation of the arts, culture, and creative economy, the ministry is building a vibrant ecosystem that will establish Nigeria as the epicentre of artistic creativity, cultural diversity, and innovative excellence.”