The New television commercial (TVC) for popular table water brand, Aquafina, is interestingly serving as a strong tool that reaffirms the brand’s commitment to providing a cheery, healthy and refreshing lifestyle. Tagged, ‘Better with Your Padi of Life’, the ad shares the healthy way to stay hydrated, with an uplifting experience that aligns with consumers’ aspirations.
The TVC premiered on the ongoing Africa’s biggest reality TV Show, Big Brother Naija season nine, was crafted to tell an exciting yet compelling narrative of how and why Aquafina is beyond water but a true padi of life. The TVC also focused on nurturing meaningful connections while cherishing and celebrating moments with family and friends.
Commenting on the TVC, Sam Okolie, Senior Brand Manager at Seven-Up Bottling Company (SBC), highlighted that the new creative masterpiece was developed to reflect Aquafina’s commitment to promoting and celebrating meaningful connections and friendships. He expressed excitement about sharing this uplifting experience with Nigerian consumers.
His words, “Better with Your Padi of Life, TVC was crafted and developed to inspire and celebrate meaningful connections and friendships. The joyous feeling of celebrating accomplishments with others and spending time with friends paired while being refreshed and hydrated. This commercial reflects our commitment to providing a refreshing lifestyle, a healthy way to stay hydrated, and an uplifting experience that aligns with our consumers’ aspirations.”
“Better with Your Padi of Life.” The campaign starred some of Nigeria’s finest influencers and brand ambassadors including Nollywood icon Kate Henshaw, and its young stars Jide Kene, Munachi Abii, Jemima Osunde, Guinness world record winner Hilda Baci and social influencer and medical doctor, Dr. Chinoso Egemba popularly known as Aproko Doctor in various scenes celebrating friendship and moments of success while emphasizing the importance of a true Padi of Life in all of life’s moments.
The visuals and narrative of the “Better with Your Padi of Life” TVC pay tribute to Aquafina’s role in encouraging meaningful lifetime connections and spotlights Aquafina’s role as the ultimate padi of life. The 60-second commercial takes viewers through scenes that depict celebratory and heartwarming moments among friends.
Aquafina is manufactured by Nigeria’s leading beverage business, Seven-Up Bottling Company (SBC), the makers of Pepsi. The brand remains dedicated to offering pure and refreshing hydration to Nigerians while focusing on nurturing positive connections and fostering meaningful relationships. With this latest campaign, Aquafina continues its tradition of symbolizing shared moments in life’s celebrations.