World Health Organisation (WHO) report shows that almost half of the world’s population (45% or 3.5 billion people) suffer from oral diseases, with 3 out of every 4 affected people living in low- and middle-income countries.
Perhaps it is to educate the viewers and proffer a lasting solution to this avoidable menace in society that Colgate Toothpaste utilized the spotlight at Big Brother House to promote good oral care through its carefully crafted educative brand task.
The Colgate task, which took place in the sixth week of the reality TV show, was set not only to promote oral care but showcase the importance of imbibing a good oral hygiene habit using Colgate toothpaste and brush.
The no-loose-guard housemates were divided into pairs, embellishing the catchphrase from its recently unveiled TV commercial “Let’s Have a Talk” and of course the unique qualities of the Colgate brand. The teams are team bright smile, team fresh breath, team zero cavity, team strong teeth, team healthy gum, team dental checks, team calcium in, team gum protection and team Yanga smiles.
Before the games, the housemates were given a box containing Colgate merchandise and cards containing oral care tips. They were to use the Colgate toothpaste to freshen up their smiles and then go through the oral care tips from the card.
The challenge was divided into three game segments. The first was a quiz game where the housemates’ knowledge was tested on different oral care and hygiene questions. The second was fixing a smile game and the third was the monkey bar game.
In the quiz game, one team member read out the questions while the other answered them, for every correct answer, the housemates earned 10 points and every wrong answer earned them a 5-point reduction. Each team had three minutes to attempt 20 questions.
The second game called Fixing a Smile was a two-minute game aimed at testing the housemates’ communication skills and speed. The housemates were provided with a caricature face on a board. One pair of members went behind the board to fix the smile with the cut of piece cardboard paper, while the other was in front of the board to give guidance. The pair that fixed correctly within the time limit got 10 points.
The third game was called the monkey bar game. All through the activities of this game, teamwork was required from the housemates. Each street had instructions and a score allocated to it. The street was labelled with names such as Gum Drive, Tongue Lane, Jaw Street and Fresh Breath Avenue.
To begin the game, the housemates walked through a cavity step carrying a large toothbrush, then walked through the puzzle area without stepping on the path marked. The housemates then climbed through the monkey box to swing through the obstacle without touching the ground.
The housemates then collected Colgate toothpaste from a machine and brushed the teeth of an image with germs, stepping aside for their time to be recorded.
At the end of the games, team Fresh Breath comprising Sooj and Chizoba emerged winner of the Colgate brand task.