As part of its 25th-anniversary celebrations, mediaReachOMD launched OCI (OMD Consumer Intelligence), a transformative enhancement to its proprietary consumer intelligence platform. Since its launch, OCI has been a key driver of consumer intelligence, providing deep analytical insights into how people interact with brands and different media touchpoints.
Designed to track consumer behaviors, preferences, purchase patterns and how consumers interact with different media touchpoints, OCI has helped businesses align their strategies with real-world market trends. However, with the increasing complexity of consumer decision-making and evolution of media, OMD recognized the need for a more sophisticated approach, hence, the evolution to OCI 2.0, an integration of the tool with Artificial Intelligence revolutionizing data interaction and analysis.
This would lead to advanced data tracking, precision led business decisions. This would also reshape how brands analyze, interpret, and leverage consumer insights. OCI 2.0 sets a new industry standard, ensuring businesses can anticipate market shifts and make data-driven decisions with greater precision.
Some standout upgrade features to expect in OCI 2.0:
Generative AI: This AI agent goes beyond standard processing—it performs deep analyses, extracts meaningful insights, and visualizes data through dynamic charts and graphical representations for more intuitive decision-making.
Questionnaire Simulation: users can seamlessly design and deploy survey forms directly from the dashboard, streamlining data collection and analysis in one integrated platform.
Expanded Markets: the tool only previously covered 7 markets (states) in Nigeria, Lagos, Abuja, Rivers, Kano, FCT, Anambra, and Abia, but now has expanded to 16 markets. Expanded locations include Delta, Benue, Borno, Imo, Enugu, Adamawa, Edo, and Kaduna.
With a larger sample size and improved regional targeting, OCI 2.0 provides brands with deeper insights into consumer behaviors across multiple demographics, industries, and cultural contexts.
This upgrade is one of the many steps to enhance and shape up mediaReachOMD as the agency of the future leveraging technology and generative AI as part of its commitment to the new redefined brand positioning of We Create What’s Next.