– ‘Creative Advertising Agencies To Watch In 2025, How They Shaped 2024‘ Series
Established with a passion for creativity and a willingness to take risks, 7even Interactive has evolved into a global advertising powerhouse. With a legacy built on bold ideas, innovative thinking, and a commitment to excellence, 7i, as the brand is informally called, continues to shape the industry and inspire brands to rethink their approach to marketing and engagement.
The agency, which commenced operations in 2015, has been at the forefront of consistently delivering disruptive and consumer-centric campaigns that have shaped the Nigerian marketing communications space while leveraging data and technology to drive innovative solutions.
Journey So Far
The agency recently marked a major milestone – 10 years of bold ideas, relentless creativity, and unwavering resilience. From its humble beginnings as a challenger agency, 7i has evolved into a force to be reckoned with in the Nigerian advertising industry. Over the past decade, the agency has consistently pushed the boundaries of innovation, creativity, and excellence, leaving an indelible mark on the industry.
The journey has not been without its challenges. However, each obstacle has strengthened the agency’s resolve and pushed it to evolve. Through its undeterred commitment to creativity and innovation, the agency has not only survived but thrived in a rapidly changing industry.
At the heart of the agency’s success is its people – a passionate team, visionary clients, and trusted partners who have believed in the agency every step of the way. This collaborative approach has enabled 7i to build a reputation for delivering bold, innovative, and effective marketing solutions that drive real results.
As 7i celebrates this significant milestone, the Chief Executive Officer, Taiwo Agboola, revealed that the agency is already looking to the future. “The next chapter promises even more innovation, fearless storytelling, and boundary-pushing creativity. With our sights set on setting new standards and continuing to redefine advertising in Nigeria, 7i is poised to remain a major force in the industry for years to come.”
Growing Relevance of Tech
Technology is no longer just a tool in the evolving marketing communications industry, but the backbone. As a leader in the field, 7even Interactive is at the forefront of embracing technology-driven solutions to enhance creativity, efficiency, and impact.
From AI-powered data insights that refine audience targeting to immersive digital experiences like AR and VR that deepen brand engagement, 7i is constantly innovating to stay ahead of the curve. By integrating automation, programmatic advertising, and real-time analytics, the agency ensures that its campaigns are not only creative but also data-driven and results-oriented.
To maintain its position at the forefront of the industry, 7i invests heavily in upskilling its talent, collaborating with tech-driven partners, and leveraging emerging platforms to create seamless, personalized consumer experiences. This commitment to innovation and excellence has enabled the agency to deliver cutting-edge solutions that drive real results for its clients.
As the industry continues to evolve, 7even Interactive is poised to lead the charge. With its finger on the pulse of the latest technological advancements, the agency is shaping the future of marketing communications.
Impact In The Last Decade
The past 10 years have been proof of its unrelenting commitment to creating works that not only win awards but resonate with audiences as well as drive tangible business results. The agency’s mission has always been clear: to develop innovative solutions that help clients build stronger brands, increase market share, and forge deeper connections with their consumers.
Under the leadership of, Taiwo Agboola, 7even Interactive’s impact has extended far beyond advertising. The agency has stayed ahead by crafting campaigns that spark cultural conversations and drive meaningful connections with consumers, the agency has demonstrated its ability to deliver results that resonate across the business landscape.
The Next Phase
As 7even Interactive embarks on its next chapter, the agency reaffirms its dedication to pushing creative boundaries and delivering work that drives tangible business results. Building on its legacy of innovative storytelling and strategic thinking, the agency is poised to elevate its offerings to meet the evolving needs of brands and consumers.
Speaking on the company’s next phase, Taiwo Agboola said, “We are doubling down on innovation and technology, data-driven insights, and immersive digital experiences to create more personalized and effective campaigns. Our focus on collaborative partnerships will also be stronger than ever, ensuring that we co-create with clients in ways that bring their brand visions to life in the most compelling manner”.
Core Values & Operational Philosophies
Over the past 10 years, 7even Interactive has been driven by a clear and compelling vision: to be the leading provider of innovative solutions that drive business success. This ambition has been the guiding force behind the agency’s remarkable growth and success.
At the heart of the agency’s operations are core values that define its culture and approach: openness, collaboration, mutual respect, and strong family ties. These principles have fostered a collaborative environment that encourages creativity, innovation, and strong client relationships. By living these values, it has created a unique and inclusive culture that sets it apart from other agencies.
The agency believes in the transformative power of data and technology. By leveraging these tools daily, the agency crafts impactful solutions that go beyond traditional advertising. This commitment to innovation has enabled 7even Interactive to stay ahead of industry trends and position itself as the go-to agency for brands seeking cutting-edge strategies.
Outstanding campaigns in 2024
For 10 years, 7even Interactive has been a driving force in shaping creative advertising in Nigeria. The agency’s innovative approach has yielded a portfolio of impactful campaigns that not only drive brand success but also win many recognitions. In 2024, several standout campaigns exemplify 7even Interactive’s commitment to creativity, cultural relevance, and strategic storytelling.
One notable campaign is Hero Nwanne Di Uto, a cultural movement that celebrates the spirit of brotherhood and community. This campaign showcases 7even Interactive’s ability to craft narratives that tap into the cultural fabric of Nigeria, inspiring audiences and driving brand affinity.
Another impactful campaign is Hero Urudia, which inspires young Nigerians to embrace their innate abilities and strive for greatness. This campaign demonstrates 7even Interactive’s dedication to empowering the next generation of leaders and change-makers.
The Seaman’s Schnapps Unlock Your Blessings campaign reinforces the brand’s role as a conveyor of blessings, highlighting the importance of cultural heritage in Nigerian society. This campaign showcases 7even Interactive’s expertise in crafting narratives that resonate with local audiences.
The SkyGirls – Be True to Yourself campaign empowers young girls to embrace their individuality and confidence, promoting a positive message of self-acceptance and inner strength. This campaign demonstrates 7even Interactive’s commitment to creating work that inspires and uplifts audiences.
2025 Outlook & The Future
As the agency steps into 2025 and beyond, it remains committed to pushing the boundaries of creativity, innovation, and impact. The industry should look out for bolder storytelling, disruptive ideas, and campaigns that don’t just capture attention but drive real change from 7even Interactive.
The brand has promised to double down on data-driven creativity, immersive brand experiences, and the seamless integration of technology to create culturally relevant works.
Additionally, the agency is expanding its capabilities across digital, and content marketing to help brands in its bouquet stay ahead in the present ever-evolving marketing landscape. 7even Interactive will continue to challenge conventions, set new standards, and redefine what’s possible in advertising.
Through its unique blend of insight-driven creativity, strategic storytelling, and innovative execution, the agency has established itself as a trusted partner for brands seeking to launch, revitalize, or transform their marketing efforts. The agency’s work has driven engagement, sales, and brand loyalty for its clients, with a portfolio that boasts numerous success stories of brands that have been transformed into industry leaders.