Certain marketing and advertising agencies carve a niche so profound that they not only shape industries but also define new paradigms. The RAGE Media Group (RAGE) is one such force, emerging from Nigeria’s capital city, Abuja, to challenge norms, push creative boundaries, and set new standards in marketing communications.
When it comes to advertising in West Africa, particularly in Nigeria, Lagos has long been considered the hub of advertising. But when setting up, RAGE defied expectations, going well ahead, and northwards, to prove that excellence is not confined to geography. With a vision to become ‘Africa’s Largest Media Group’, RAGE is not only an industry disruptor that shaped 2024 but has also earned its place among the prestigious agencies to watch in 2025.
Founded in 2017, RAGE was born out of a desire to fill critical gaps in Nigeria’s marketing industry. While Lagos was already saturated with advertising agencies, Abuja remained largely untapped. Recognizing this opportunity, Dr. George Omoraro, the visionary CEO of RAGE, set out to establish an agency that would stand shoulder-to-shoulder with the best in the country. What started as a bold move to enter an uncharted territory soon became an industry revolution.
The agency’s name, ‘RAGE,’ symbolizes its relentless pursuit of excellence, fierce creativity, and a passion for pushing limits. Over the years, it has evolved into a full-service marketing powerhouse, offering services that span digital marketing, content creation, branding, PR, traditional and digital advertising, as well as reputation management.
“The major gap we noticed was that while Lagos was a red ocean with dominant players, there was nobody in Abuja,” Omoraro recalls. “So, rather than become a ‘me too’ agency, we chose to build something that would stand shoulder-to-shoulder with the best.”
The Multi-Dimensional Influence Of The RAGE Media Group
While many may fall into the erroneous assumption that RAGE is just another agency, it is important to note that the company has transcended the traditional trappings of an agency, evolving into an ecosystem of specialized subsidiaries that cater to various aspects of marketing communications.
Under the group, there is PrintNow, a firm that delivers high-quality branding and print solutions, helping businesses elevate their visual presence. There is also Disrupt which focuses on traditional media and outdoor advertising, ensuring brands achieve maximum visibility.
The group also boasts Lampstand, a pioneering force in church-focused marketing, helping faith-based organizations amplify their reach across Nigeria and beyond. Nettertain targets the booming digital gaming industry, providing specialized marketing solutions. BrainBox is a dedicated arm for PR, reputation management, and crisis communications. RAGE Studios functions as the content production centre for delivering top-notch audiovisual storytelling for brands.
Through these subsidiaries, RAGE has positioned itself as a one-stop solution for brands seeking impactful marketing strategies. “Each of these subsidiaries plays a critical role in our overall mission,” Omoraro explains. “From branding to digital engagement, we ensure that our clients’ businesses not only gain visibility but also thrive in their respective industries.”
Breaking The Abuja Barrier
When RAGE set up in Abuja, it was stepping into a market primarily focused on outdoor advertising, with little room for comprehensive marketing solutions. However, the agency’s strategic approach allowed it to not only survive but also thrive.
“When we started, the Abuja market was only focused on outdoor media. RAGE pioneered the advertising industry in the FCT, and today, several agencies have sprung up, inspired by what we’ve built,” Omoraro states.
One of the key turning points for RAGE was leveraging the digital transformation spurred by the COVID-19 pandemic. While many businesses were struggling with disruptions, RAGE seized the opportunity to serve major clients in Lagos and across the world through digital channels. This strategic pivot positioned the agency as a formidable competitor, proving that location was no longer a limitation in a hyper-connected world.
Today, RAGE boasts a workforce of over 70 talents, with an additional 130 professionals trained and released into the industry. Many of these talents have gone on to establish their own agencies, further drawing focus to Abuja’s growing creative space. “No one thought an agency like ours could thrive here, yet we’ve grown to house over 70 talents and have trained about 130 more,” Omoraro proudly shares. “Many of them now run their own businesses, transforming Abuja’s creative space.”
Additionally, the group moved into its ultramodern state-of-the-art headquarters this year, having put brick and mortar in place at the heart of the Federal Capital Territory (FCT) to create a space where it can better serve clients and churn out impactful work. Christened ‘The Lighthouse,’ the headquarters will serve as the ‘command base’ to which all subsidiaries and offices of the agency report.
The Unique Culture Driving RAGE
What sets RAGE apart is its distinctive corporate culture, built on four core values encapsulated in the mnemonic, ‘SEED’: Service, Excellence, Execution, and Divergence.
“We are committed to SERVICE, obsessed with EXCELLENCE, ruthless in EXECUTION, and DIVERGENT in our methods,” Omoraro explains. This culture is deeply embedded in the company’s DNA, influencing everything from client interactions to talent development. The agency’s training programs, such as ‘The Meetup,’ ‘Masterclass for Budding Entrepreneurs (MBE),’ and ‘FORGE,’ have played a significant role in equipping young creatives with industry-relevant skills. Internal training sessions like START, REFRESH, and REFOCUS further ensure that the RAGE team remains at the cutting edge of marketing and advertising.
Indeed, RAGE’s influence is evident in the remarkable impact that its subsidiaries have made across different sectors. Lampstand has transformed the visibility of over 30 churches, increasing attendance and engagement by 50%. PrintNow has served over 2,000 clients across more than 10 industries, providing premium branding solutions. Disrupt has placed billboards globally, run over 600 newspaper ads generating 2 million+ conversations, and executed 10,000+ radio ads reaching 5 million listeners. RAGE Studios has produced high-quality content for premium brands, further solidifying its reputation as a leader in content production.
Giving Back To Society
Beyond business, RAGE is deeply invested in Corporate Social Responsibility (CSR). The agency currently funds scholarships for 13 students and has fully adopted an orphanage, covering rent, feeding, and tuition. It also prioritizes financial empowerment by offering financial education and creating schemes that enhance economic opportunities for young professionals.
Why Watch Out For RAGE In 2025
Only roughly three months into 2025, RAGE has hit the ground running, and is poised for even greater strides. With ambitions to expand into platform ownership and acquisitions across Africa, the agency is set on securing its place as a leading force in global marketing communications.
Plans are underway for investments in TV stations and other media platforms, providing even greater opportunities for African creatives to thrive. “In the next decade, we see RAGE at the pinnacle of things, in rooms where we actively drive conversations to build and develop the industry, especially in a way that gives African creatives the recognition and opportunities they deserve,” Omoraro affirms.
With a track record of success, a culture of innovation, and a commitment to excellence, RAGE stands at the forefront of the next era of advertising and marketing in Nigeria and beyond. As the industry watches with keen interest, one thing is certain: RAGE is not just here to participate – it is here to lead.