-‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series
Storytelling has become a crucial aspect of building a strong brand identity in today’s digital era. With the much content available online, it is easy for brands and individuals to get lost in the noise. However, companies that specialize in unlocking the power of unique stories can help brands and individuals stand out from the crowd.
These companies use a combination of creativity, innovation, and digital technology to help brands and individuals discover their unique stories. By leveraging data analytics, market research, and social listening, the company identifies the key elements that make a brand or individual unique.
SKOT Communications, a global communications consultancy with a strong Sub-Saharan Africa focus, based in Lagos and the UK, is one of those companies which believe every individual and corporate organisation has a unique story to tell, and finding their voices is the key to success.
The firm specialises in helping individuals, brands, companies, and organisations discover and amplify their unique stories. Its expertise lies in creativity and innovation. The global commutations firm not only defines, redefines, or amplifies brand voice, but uses it to create real connections; connections that grow relationships and loyalty and deliver results its clients can measure.
Campaigns
For SKOT Communications, every campaign it takes on is built around a simple philosophy: stories that matter, told in a way that lasts.
Over the years, this has helped it execute campaigns that shape perceptions and achieve meaningful results for a diverse range of global and local clients. Its passion for storytelling has been the foundation of its success, making SKOT Communications a trusted partner in the industry.
What sets SKOT Communications apart is its ability to combine strategy with storytelling. The company does not just execute campaigns but creates meaningful narratives that resonate with audiences. Over the years, it has led impactful projects for top brands, delivering communication strategies that drive business success.
With a team of highly skilled professionals with diverse expertise across public relations, digital communications, corporate branding, and crisis management, the firm takes a data-driven approach, leveraging market insights to develop strategies that align with its client’s business goals.
As a strong believer in great campaigns, the firm asserted that campaigns “Are more than just messages—they are experiences that resonate, inspire, and create lasting impact”.
Over the years, SKOT Communications had the privilege of working with leading multinational companies, including a major financial inclusion brand, to execute high-impact campaigns. Notable among them is a strategic partnership with a renowned global athletic event, leveraging the power of sports to drive brand visibility and engagement.
The company also led a forward-thinking campaign showcasing the future of payments, highlighting innovation in the era of contactless transactions. These initiatives not only reinforced the brand’s leadership in financial technology but also demonstrated our expertise in crafting compelling narratives that resonate on a global scale.
In the energy sector, SKOT Communications partnered with Hyde Energy on the #MyMechanicMyHero campaign to celebrate mechanics—an essential yet overlooked group in the lubricant industry. Inspired by Nigerians’ passion for football, we launched the Hyde Cup, a 32-week tournament featuring mechanics across Lagos, modelled after the European Champions League. With coverage from Brilla FM, football analysts, and influencers, the tournament captured the excitement of a Nigerian Premier League. Live leaderboards and weekly media coverage kept audiences engaged, transforming mechanics into Hyde Energy’s biggest unpaid ambassadors, proudly advocating for its lubricants.
By merging community engagement with strategic storytelling, we strengthened industry relationships and positioned Hyde Energy as a brand that truly connects with its audience. The campaign delivered outstanding results, reaching over 16 million people and driving a 30% increase in product sales, achieving deep market penetration across all 36 states in Nigeria while fostering strong brand loyalty and ambassadorship among stakeholders.
The Entertainment sector was also a key focus for SKOT Communications they led a campaign for Netflix’s “Her Voice, Our Story” for International Women’s Day 2024. This campaign was an event focused on celebrating the unique perspectives and remarkable stories of African women in the creative industry, those in front of and behind the camera and the diverse storytelling by women and about women. It also featured exciting and diverse slate of upcoming films and series championed by women to curate a memorable experience that reinforced Netflix’s role in shaping cultural narratives.
Another exceptional campaign the company had the opportunity to lead was a global initiative dedicated to discovering and empowering extraordinary young talent. With a mission to identify brilliant minds and equip them with lifelong resources, mentorship, and opportunities to cultivate the next generation of leaders, driving meaningful change.
The company’s role was to amplify awareness, drive applications, and position the initiative as a transformative opportunity for young innovators from over 69 countries. Through targeted storytelling, media engagement, and a well-executed communications strategy, SKOT Communications helped expand its reach, ensuring more young leaders could access the support needed to maximize their potential and make a lasting impact.
Future Plans
Commenting on the future plans for the company, Tokunboh George-Taylor, founder and CEO of SKOT Communications said, “The next few years are about expansion and impact. I want to see SKOT Communications grow into a bigger, more influential force in the industry, taking on projects that not only shape brands but also contribute positively to society. Gender equity is also a major focus for me, and I hope to play a bigger role in mentoring and supporting the next generation of female leaders.”
Organisational’s strength in gender equity
Gender equity is embedded in the culture and operations of the company. Commenting on this topic, Tokunbo said, “Our strength lies in creating opportunities, amplifying voices, and fostering leadership for women in the industry. We actively promote gender-balanced teams, ensuring that women have equal access to leadership roles, strategic projects, and career growth opportunities. Beyond our internal efforts, we collaborate with organisations that champion diversity and inclusion, reinforcing our commitment to breaking barriers and shaping an industry where talent, not gender, defines success.”
The company’s CSR projects
When it comes to Corporate Social Responsibility (CSR) initiatives, SKOT Communications is actively involved in several. It takes pride in contributing to society in meaningful ways. One of its key CSR initiatives is the partnership with WISCAR (Women in Successful Careers), an organization dedicated to empowering women in leadership and the corporate space.
The company has supported WISCAR’s mission through strategic communications, and mentorship programs aimed at helping young women navigate their careers and advance into leadership roles.
Additionally, the company is committed to fostering innovation and education through its social impact work with STEM METS, an initiative focused on equipping young minds with critical STEM skills.
By supporting programmes that nurture future leaders and innovators, SKOT Communications believes that using its expertise and platform, the company can contribute to meaningful social change and create a more inclusive, equitable future for women in Nigeria and beyond.
Another CSR activity it is proud of includes its key role in amplifying Dow Africa’s partnership with LEAP Africa for the annual Youth Day of Service (YDoS) social impact campaign. Its efforts focused on strategic communications, media positioning, and volunteer project coordination to highlight Dow’s commitment to sustainability and youth empowerment.
Additionally, it has contributed to community-focused initiatives such as TAFTA’s advocacy for creative education through strategic PR services. These initiatives have been an avenue to show its dedication, using its expertise to support impactful causes.
Expectations for 2025
Commenting on what to expect from SKOT Communications in the year 2025, the marketing communications Amazon said,’ “The marketing and communications landscape is evolving rapidly, and 2025 presents exciting opportunities. Especially with our recent partnership with PROI Worldwide, as the only independent PR agency from Nigeria in this global network, this is a game-changer for us. We believe it will strengthen our ability to execute high-impact, cross-market campaigns, access cutting-edge industry insights, and collaborate with some of the best minds in global PR. This partnership is also a key step in our expansion into the global market. It allows us to bring the depth of our global expertise to our work while ensuring that African narratives and perspectives have a strong presence on the international stage.
Beyond this, we are working on bold, industry-shaping campaigns across key sectors, designed to create real impact. From leveraging emerging trends to driving meaningful conversations, we are committed to delivering work that not only captures attention but drives real change. The future is bright, and we are excited for what’s ahead! At SKOT Communications, we are looking to expand our footprint in digital communications, crisis management, and corporate brand positioning. I recently predicted some of the trends to expect from the PR landscape this year, from authentic communications to ESG, the industry is up for an exciting time ahead to enhance audience engagement and brand storytelling. “
“For the industry as a whole, I see 2025 as a year of transformation, with greater emphasis on data-driven marketing, personalized content, and strategic reputation management. Companies that embrace innovation and adaptability will be the ones to thrive.”
Background
Skot Communications is a big player on the Nigerian public relations scene following its acquisition of the business and assets of Hill & Knowlton Nigeria in 2024.
This business venture opened its doors last year and is headed by Tokunboh George-Taylor, who was previously managing director of Hill & Knowlton Nigeria, which she helped establish in 2015.
Skot takes over the staff complement of 21 people, as well as the client base. These include Netflix, Visa, GE Vernova, Dorman Long, Shell and FBNQuest Merchant Bank.
The new public relations agency is positioned as a global strategic communications consultancy with a focus on Sub-Saharan Africa. It works across sectors including financial and professional services, energy, consumer, technology, healthcare, entertainment and sports, and education and women.