When Exposé began its journey in June 2020, the world was grappling with unprecedented challenges. Yet, it was precisely this environment that proved fertile ground for an agency that dared to think differently. It began with a craving for newness and a drive to change how brands connect with their audiences. Over the years, this vision has materialized into a blueprint for excellence, making Expose synonymous with creativity, strategic storytelling, and cutting-edge technology.
Today, it has become the force behind some of the most memorable brand experiences, setting the standard of excellence in marketing communications. Rooted in Africa and powered by data-driven insights, Expose is a 360° marketing solutions company composed of storytellers who craft brand experiences that connect and convert, both online and offline. The agency doesn’t just tell stories; it sets timeless trends, standing out effortlessly in a crowded market.
According to Oloye Abayomi Ayoola, CEO of Expose, the agency’s foundation is built on four core values—PACE: Professionalism, Ambition, Creativity, and Excellence. “We as a team daily push the borders of innovation and creativity right from ideation to execution,” he explains. “We always choose quality over quantity because we believe our response, actions, and inactions all play a big part in the narrative we tell about ourselves as PACEsetters.”
A breakdown of the PACE values show that Expose adheres to ethical practices that reflect in all aspects of its work, ensuring trust and integrity in every engagement; thrives on the pursuit of greatness, consistently aiming for gold and pushing boundaries to achieve remarkable results; has innovation is at the core of its DNA, as it curates resourceful and captivating ideas, transforming them into communicative and actionable realities and takes pride in delivering beyond expectations, consistently surpassing industry standards with every project.
A Disruptive 2024: Setting the Industry Ablaze
The year 2024 was a defining period for Expose as it executed groundbreaking campaigns that left lasting impressions on consumers and set new industry standards. The agency’s work in experiential marketing was seen in several high-profile projects that not only drove brand engagement but also contributed significantly to business growth for its clients.
One of the standout campaigns was the Moniepoint 360 Activation, a dynamic, full-scale campaign that reshaped fintech engagement and solidified Moniepoint’s positioning as a market leader. Similarly, the Rexona CAF Campaign stood out as a resounding success, winning Expose the title of Best Agency in Unilever and driving a 60% increase in sales while improving brand awareness by 45% across Nigeria. This campaign was an industry game-changer, leveraging sports marketing to create a seamless blend of consumer engagement and brand storytelling.
Other remarkable projects included the AXE Soiree executed across Nigeria and Ghana, which amplified AXE’s brand identity through an engaging, culture-driven activation. The Martell House and Chivas Palace projects in Lagos and Port Harcourt brought the luxury spirits experience to life, cementing Expose’s expertise in premium brand marketing. The Mikano Car Launch was another highlight, demonstrating the agency’s prowess in delivering sophisticated product launches that resonate with targeted audiences.
Impressively, the agency was behind many of the unforgettable disruptive campagns and tasks on the Big Brother Naija season nine “No Loose Guard” edition where it did executions for Travelbeta, Indomie, and Munch It.
Beyond these projects, Expose played a huge role in facilitating successful talent partnerships, helping brands leverage star power to drive consumer engagement. The agency was instrumental in collaborations such as Ric Hassani’s partnership with Wild Turkey Bourbon Whiskey, Davido’s involvement with Martell and Puma, and Nancy Isime’s endorsement for Viva. These partnerships demonstrated Expose’s ability to merge entertainment, media, and culture to create impactful marketing experiences.
The “Hooman” Capital Behind the Success
At the heart of Expose’s disruptive force is its team—fondly referred to as the “Hoomans of Expose.” Talent acquisition and retention have been key focus areas, ensuring the agency maintains its momentum. “Each Hooman of Expose is hired based on unique ability, aligned with clear corporate goals,” says Ayoola. The agency fosters an inclusive environment where creativity thrives, bolstered by training programs, flexible work arrangements, and mentorship initiatives.
To sustain this level of excellence, Expose invests heavily in human capital development. The agency implements mentorship programs, continuous professional training, and flexible working conditions that allow its employees to thrive creatively. Expose’s culture is one that encourages individuality while maintaining a collaborative and high-performance work ethic, ensuring that the team remains motivated to deliver industry-defining projects.
Leveraging Technology for Impact
Technology is central to Expose’s ability to stay ahead of the curve. The agency consistently invests in new tools and platforms, enhancing everything from event ticketing and accreditation to audiovisual production and consumer engagement strategies. “To us, leveraging technology is about keeping our game high and valuable to our clients,” notes Ayoola. Expose actively encourages its team to pursue tech-based courses and training, ensuring they remain at the forefront of industry innovation.
In 2024, Expose fully integrated AI-driven consumer analytics into its campaign strategies, allowing brands to make data-backed decisions that improve marketing efficiency. The agency also enhanced its virtual and hybrid event capabilities, delivering seamless brand experiences that bridged physical and digital interactions. This embrace of technology not only improved execution but also ensured that Expose’s activations remained relevant in an ever-evolving digital landscape.
Thought Leadership and Industry Influence
Beyond client work, Expose has been a catalyst for thought leadership in the marketing space. In 2025, the agency plans to take this even further by launching industry discussions via its revamped website, a dedicated podcast, and other owned platforms. “We’ll be nurturing foreseeable talents, thought leaders, and team development,” Ayoola reveals. Additionally, Expose will celebrate its fifth anniversary with a mini-industry roundtable talk, reinforcing its role as a knowledge leader.
Expose has also positioned itself as a mentor within the industry, providing support and capacity development opportunities for young marketers. Through its strategic partnerships and internship programs, the agency continues to cultivate the next generation of experiential marketing professionals.
Expansion Beyond Borders
With a presence already established in Ghana, Expose is actively exploring new frontiers across Africa, including Kenya and South Africa, and even eyeing expansion into Europe and North America. “This expansion is in the pipeline, and we’re excited about the opportunities ahead,” Ayoola states. The agency’s expansion strategy is not just about entering new markets but also about adapting its unique experiential marketing approach to different cultural and economic landscapes. By leveraging insights from its operations in Nigeria and Ghana, Expose aims to tailor its campaigns to suit diverse consumer preferences in new territories.
Why Expose is the Agency to Watch in 2025
As the integrated marketing communications (IMC) industry braces for a transformative 2025, Expose is positioned to lead the charge. With a strong foundation in creativity, strategy, and technology, a solid team culture, and an aggressive growth plan, the agency is set to shape the future of experiential marketing in Africa and beyond.
“With the increasing adoption of digital technologies, the growing importance of sustainability and social responsibility, and the rise of emerging markets in Africa, I believe the prospects are looking better than ever,” Ayoola asserts. “We are launching even deeper and wider this year into untapped business and consumer-based solutions that will redefine the landscape of IMC in Africa.”
Expose is not just another agency; it is an institution of creative disruption, setting new standards and rewriting the playbook for brand engagement. With 2025 already deep in its first quarter, all eyes will be on this Lagos-based powerhouse as it continues its meteoric rise in the world of experiential marketing.