One of Nigeria’s leading experiential outfits, Mabat Pro Experiential Marketing, now known as MPXM, has been making waves in the experiential marketing landscape. The agency stands out with its capacity to deliver highly effective marketing campaigns. By activating the creative energies of brands, ventures, customers, and relationships, the agency has mastered the art of building brands in ways that fascinate consumers.
MPXM is an event marketing activation agency led by experiential marketing experts who blend industry experience with an unwavering passion for tackling new challenges. They pride themselves on being problem solvers who proactively anticipate challenges and work tirelessly to overcome all obstacles in their path to success.
Led by an irrepressible Amazon in below-the-line creative warfare, Nana Milagrosa Utomi, who is the MD/CEO, the agency has many years of relevant experience, covering a broad spectrum of integrated marketing communications, brand management, trade marketing, consumer insights, and innovation.
The agency also boasts of talented professionals with dedication, and go-getter instincts to deliver at the shortest possible time. The experiential marketing agency is set up to provide clients with a broad spectrum of marketing and communications services; having insights, creativity, technology, and execution at the core of their offerings. This company is an innovative experiential, digital, and content leader, connecting brands with their consumers through shared passions, giving brands a marketing advantage.
A wide network of production resources allows it to efficiently roll out programmes in all markets, large and small while leveraging local insights and resources to ensure an authentic and relevant consumer experience. The agency seamlessly plugs into any stage of the planning and activation process, from event strategy to social media management, from program development to on-site execution.
Remarkably, MPXM has been delivering highly effective experiential marketing campaigns since it opened shop years ago. The agency is amongst the longest-standing and fastest-growing experiential marketing agencies in Nigeria. With the head office in the heart of Lagos. Part of the edge the agency enjoys is its ability to develop campaign strategies and promotions based on an in-depth understanding of the target audience and the dynamics of the local market. This can be done by utilizing both under-the-radar and high-visibility tactics and other non-traditional marketing approaches to connect directly with the target market.
Interestingly, whether MPXM works directly for clients with hard-earned reputations and high standards, or through agencies, respected and successful brand leaders in their rights, the agency has gained an enviable reputation for prompt delivery and technological innovation.
Some of the brands that the agency works for include Absolut Extrakt, Martell, Dark and Lovely, Maybelline, Molfix, ARLA Chilled and Frozen Products, Chi Pharmaceuticals Ltd, Etisalat, Dangote, Soft Sheen Carson, Molfix, Martel, Hennessy, Glenmorangie, Dark and Lovely, Garnier, Cussons Baby, Black Opal just to mention a few.
Recent Campaigns and Activations
In 2024, MPXM executed several groundbreaking campaigns and activations, including:
The Macallan “Tales of the Macallan Volume 2” Launch: MPXM curated an immersive gastronomical experience, transporting guests through a sensory journey that captured the essence of The Macallan.
Another notable campaign crafted by the agency is the Maybelline 0+0 Valentine Campaign, MPXM designed an ART-inspired Mall Activation setup, captivating shoppers with an immersive “Love at First Swipe” experience.
MPXM’s expertise in experiential marketing has enabled the agency to deliver innovative, immersive experiences that drive brand engagement, awareness, and loyalty. This makes it one of the few agencies to watch in 2025.