Global Marketing & Advertising Commission Announces Leadership Team, Nigerian Emerges As Sole African Member

The ICC has announced a new leadership team for its Global Marketing and Advertising Commission with Nigeria’s Victoria N. Uwadoka, the corporate communications, public affairs and sustainability lead at Nestlé Nigeria emerging as the only African on the list.

This commission oversees the globally recognised ICC Advertising and Marketing Communications Code, the cornerstone of industry self-regulation, which was updated in 2024.

Following a robust response to a call for nominations leveraging input from ICC’s global network of national committees, the commission’s new leadership has been confirmed for a three-year mandate, reflecting ICC’s commitment to expertise and effective governance.

The new leaders include Alice Himsworth, senior counsel, Google (United Kingdom) as the Chair; while the Vice-Chairs include Ludovic Basset, director general, European Advertising Standards Alliance (Belgium; Jeffrey A. Greenbaum, managing partner, Frankfurt Kurnit Klein and Selz PC (United States); Alexander Montgomery, principal corporate counsel, Microsoft (United States); Gabriel Peeradon, founder and regional managing director, Yell International (Thailand); and Victoria N. Uwadoka, corporate communications, public affairs and sustainability Lead, Nestlé (Nigeria)