MultiChoice Nigeria has officially announced that the highly anticipated 10th season of Big Brother Naija (BBNaija) will premiere in July, with a double launch scheduled for July 26 and 27, 2025.
The organisers of the show also unveiled Guinness Nigeria as a Gold Sponsor for the landmark 10th season. The new season, which promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on 5 October 2025, will see the winner walking away with a record-breaking grand prize of N150 million, the highest cash reward in the show’s history since its inception in 2006.
Commenting on the partnership, Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria, said, “This partnership marks a thrilling alignment between two of Nigeria’s most beloved brands, Guinness and Big Brother Naija. As the show celebrates a decade of unforgettable entertainment, Guinness™ steps into the spotlight to bring the bold experiences, authentic connections, and extraordinary moments it is known for to viewers across the continent.
“We’re excited to be a Gold Sponsor of Big Brother Naija Season. For 75 years, Guinness has stood as a symbol of originality and resilience in Nigeria. This sponsorship reflects our commitment to celebrating authenticity, creative expression, and the rich diversity of Nigerian youth culture.”
Also speaking on the partnership, John Ugbe, CEO of MultiChoice Nigeria, said: “Guinness is a brand that speaks directly to the passion and creativity of the BBNaija audience. Their involvement this season is a natural fit, and we’re thrilled to have them on board to elevate the experience for our fans.”
Speaking about the upcoming season, Busola Tejumola, executive head of General Entertainment at MultiChoice Group, expressed her excitement: “Today, we are not just announcing another season; we are celebrating a legacy. From the first time we introduced Big Brother Naija in 2017, we had an inkling that we had something special. What we couldn’t fully imagine then is how deeply the show would resonate in Nigeria, Africa, and the global diaspora, where our stories continue to connect people to home.”
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement.
Big Brother Naija’s 10th anniversary season promises to be bigger, bolder, and more immersive, featuring captivating house tasks and parties. With Guinness on board, fans can look forward to exclusive in-show segments, unforgettable house moments, and bold activations both inside and outside the House. Viewers should expect everything from daring challenges to unique content, and watch out for the big bang at the bars near them, powered by the signature Guinness vibe.
This milestone season for the iconic show is not without the usual lineup of sponsors, including Smirnoff, Gordons, HFM, Pepsi, Aquafina, Supakomando, Tolaram Group, Bet King, Golden Penny Foods, Haier Thermocool, Checkers custard, and Innoson Motors.
Fans can catch the premiere live on July 26 and 27 at 7 p.m. WAT exclusively on Africa Magic Showcase, Family, and Showmax. Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7), and Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.