Addme, an innovative cooking brand and a sponsor of season 10 Big Brother Naija, turned the Biggie mansion into an atmosphere filled with fun, aroma and savoury flavours in its thrilling blend of brainwork and culinary flair task that champions cooking smarter, not harder, to viewers.
A brand from the stables of Tolaram Group is designed to make everyday meal preparation easier, faster, and more enjoyable, guiding the 29 housemates and millions of eyeballs around the world to understand how Addme simplifies cooking for the everyday Nigerian.
Addme not only used the spotlight to showcase its smart cooking products, such as Addmie Noodlemate in Chicken, Crayfish, and Classic variants and Addmie Pastamate, but also gave the housemates and viewers a chance to experience fun, teamwork, and efficiency in the kitchen.
The sponsored task also revealed how the products save time and energy without compromising taste and nutrition, which is a perfect fit for the modern lifestyle.
After receiving a branded Addme outfit, a custom apron, and a pamphlet detailing the brand’s mission, values, and the structure of the day’s challenge. The housemates were grouped into 5 teams through a lucky draw, with a unique name symbolising the Addme brand’s core values: Team Stress Busters, Team Time Savers, Team Goal Getters, Team Trend Setters, and Team Smart Movers.
The Addme Task was divided into two major parts:
A puzzle challenge called Addme Reverse Play, which engaged the housemates in a mentally stimulating puzzle round that tested their problem-solving skills, team coordination, and critical thinking and a fun but time-sensitive cooking challenge.
In the first task, the housemates were provided with five podiums, white markers, white boards, and a TV to play a puzzle game. At the sound of a bell, each team member had 60 seconds to solve a puzzle, involving writing down what they thought of the image projected on the TV screen. Then reveal their answers at the ring of a bell. Each question answered correctly attracted a certain score. To play the game, team members lined up to play one after the other. Team members not solving the puzzle were discouraged from telling the ones playing the answers, as it attracted a zero score.
The second task was further divided into two games: Addme Ingredients hunt and When life gives you stress, you Addme, a cooking competition.
For the Addme Ingredients hunt, the housemates were provided with five gardens to search for Addme ingredients wearing hand gloves. Every ingredient found earned the team two points. The team nominated two members to find the ingredients. The members were given two minutes to find the ingredients, which tested their speed, neatness and teamwork. Once the buzzer stopped, they counted the ingredients found and put them in a basket.
In the cooking competition, each team was tasked with creating a tasty, well-presented dish using ingredients provided in the Addme hamper. They were judged on creativity, teamwork, cleanliness, presentation, and alignment with the Addme brand’s core message: smart, simple, and efficient cooking.
After a day filled with excitement, laughter, tension, and a bit of kitchen chaos, Team Goal Getters (Faith, Thelma, Gigi, Kaybobo, Mide, and Mensan) emerged victorious for their teamwork, creativity, and execution in both the puzzle and cooking challenges.
They also won because of their ability to stay organised, delegate effectively, and deliver a smart cooking solution in line with Addme’s values.