Few brands in Nigeria have matched Power Oil’s ability to blend product leadership with authentic social impact. “Over the last ten years, Power Oil has grown beyond functionality into a health authority by executing millions of free checks, supporting critical heart surgeries, and building WalkHearton into one of the country’s largest health-led consumer movements, now attracting over 10,370 registrants and 5,250 active participants this year.”, Roland Akpe, Marketing Manager, Oil Portfolio, Tolaram Group.
This World Heart Day disruption was a masterclass in purposeful marketing. Power Oil dominated the Lagos skyline with a drone-powered banner, instantly generating nationwide talkability and reinforcing its health-first authority. Complementing this, with Kaffy, the brand converted TV studios into a fitness and dance session, merging advocacy with entertainment.
With the Certified Healthy seal and campaign line Be Certified Fit, Power Oil is re-emphasising her health equity. It is proof that when marketing serves both people and purpose, it becomes more than communication, it becomes culture.
