Meta has announced the global rollout of new subscription plans for Instagram, Facebook, and WhatsApp as the company expands efforts to diversify its business beyond advertising revenue.
According to the networking giant, the move marks it doubling down on subscription offerings, with the tech giant also unveiling plans to test additional paid services for creators, businesses, and Meta AI users under a broader “Meta One” brand.
The new consumer-focused subscriptions include Instagram Plus and Facebook Plus, both priced at $3.99 per month, alongside WhatsApp Plus at $2.99 monthly. Subscribers will gain access to additional features designed to enhance personalisation, audience engagement, and content visibility across the apps.
In a statement announcing the launch, Meta’s Head of Product, Naomi Gleit, said the company plans to introduce “more fun features” over time as the subscription ecosystem evolves.
The launch follows Meta’s earlier confirmation that it was developing subscription products aimed at generating new revenue streams from its existing user base, as growth opportunities for its core social media apps continue to slow after reaching global scale.
According to Meta, the new “Plus” subscriptions are tailored to the strengths of each platform. Instagram Plus and Facebook Plus focus heavily on creator tools and social expression, while WhatsApp Plus centres on messaging customisation and personalisation.
Meta clarified that the new plans will operate separately from Meta Verified, its existing paid verification service that offers account verification, impersonation protection, and customer support.
Instagram Plus introduces several creator-focused tools, including advanced Story insights, unlimited custom audience lists beyond Close Friends, weekly Story spotlighting for additional reach, and the option to extend Stories beyond the standard 24-hour lifespan.
Subscribers will also be able to preview Stories anonymously, search Story viewer lists, customise profile fonts and app icons, and use animated “Super Heart” reactions.
Facebook Plus offers a similar package of enhanced social and creator tools, while WhatsApp Plus includes custom themes, premium stickers, extra pinned chats, custom notification sounds, and expanded chat organisation features.
Alongside the launch, Meta said it would begin testing more advanced subscription tiers for AI users under the Meta One brand.
The company plans to introduce two AI-focused subscriptions — Meta One Plus at $7.99 per month and Meta One Premium at $19.99 monthly. Both plans will offer enhanced Meta AI features, while the Premium tier will provide higher processing capacity for complex AI tasks, deeper reasoning capabilities, and expanded image and video generation tools across Meta platforms.
Meta said its AI services will remain free for casual users, but the premium subscriptions are intended for users who require more advanced capabilities and heavier usage limits.
Testing for the AI subscriptions is expected to begin next month in Singapore, Guatemala, and Bolivia.
Meta also revealed plans to test additional subscription products for creators and businesses in markets including Saudi Arabia, Morocco, Thailand, and Bangladesh.
The Meta One Essential plan, priced at $14.99 monthly, will include verification benefits, impersonation protection, and enhanced profile link-sharing tools similar to services offered under Meta Verified.
Meanwhile, the higher-tier Meta One Advanced plan, priced at $49.99 per month, will include expanded visibility tools such as priority placement in Facebook feeds and search results, enhanced Reel promotion features, advanced analytics, audience insights, scheduling tools, and moderation management options.
The Advanced plan will also notify users when their content is reposted by others, allowing creators to request attribution for original content.
Gleit said Meta is still experimenting with many of the newer AI and professional subscription products but intends to gradually consolidate them under the Meta One ecosystem as the services continue to expand.
