Labile Appoints Blessing Odafe As Head Of Growth & Business Development To Accelerate Commercial Growth
Labile Consults, a fast-rising media & marketing agency, today announced the appointment of Blessing Odafe as Head of Growth & Business Development, a strategic appointment that reinforces the agency’s focus on client acquisition, strategic partnerships, and sustainable commercial growth.
Odafe joins Labile with over eight years of experience driving commercial growth, market expansion, and strategic partnerships across advertising, media, technology, agriculture, consulting, and startup ecosystems, leading initiatives that delivered business expansion, partnership growth, and customer acquisition. In her new role, she will lead Labile’s growth strategy, spearhead new business development and cultivate strategic partnerships, while working closely with the agency’s account and creative teams to unlock new revenue opportunities for both Labile and its clients.
The appointment comes as Labile continues to expand its portfolio of clients and strengthen its position as a growth-focused marketing partner for businesses across Nigeria and international markets. It also reflects the agency’s continued investment in building a leadership team capable of supporting its next phase of regional growth.
Speaking with Emmanuel Sanusi, the founder and CEO of Labile Consult, he said, “Our clients need more than creative execution, they need a partner who can think commercially and help them grow. Blessing brings that strategic rigour, relationship-building, and hands-on execution to help us do exactly that.”
“I’m excited to join Labile at a pivotal stage in its growth, when the agency is expanding its client offering and its ambitions. My focus will be building the systems, partnerships, and growth pipelines that transform opportunities into sustainable, repeatable growth, for the agency and for the brands we serve,” Blessing Odafe also mentioned.
Labile Consults is a media and full-service marketing agency headquartered in Lagos, Nigeria, with offices in Birmingham, United Kingdom, and Ibadan, Nigeria. In addition to its portfolio of owned original media brands, Labile delivers integrated marketing, communications, and business growth solutions for ambitious brands across Nigeria and the United Kingdom.