Globally renowned Fashion house, Gucci has launched a payment option that allows its customers to pay in cryptocurrency.
The new payment option will commence by the end of May and will be offered at select Gucci outlet stores, including those in Los Angeles, Miami, Las Vegas, and New York.
According to Reuters, Gucci plans to expand the service to its directly-operated North American stores in the near future, before eventually rolling it out across all of its stores.
This will allow customers to transact in 10 different cryptocurrencies, such as Bitcoin, Bitcoin Cash, Ethereum, Wrapped Bitcoin, Litecoin, Shiba Inu, Dogecoin, and five stable coins pegged to the US dollar.
Customers opting for crypto payment will receive a link via email, containing a QR code that will allow them to pay using their respective crypto wallets.
Gucci’s move comes as digital currencies become more broadly accepted.
“Gucci is always looking to embrace new technologies when it can provide an enhanced experience for its customers. Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them,” said Marco Bizzarri, Gucci’s president and CEO.