Marketing professional, Morolake Emokpaire, has joined Promasidor as Head of Marketing.
In her new role, she will lead marketing initiatives to strengthen the company’s brands and drive business growth.
Morolake is a passionate, creative marketing professional with a strong commitment to brand building, insight-driven operations, and excellence in execution.
Prior to her new appointment, she served as Marketing Lead, West Africa, at Mondelez International, where she was responsible for developing and executing strategic marketing initiatives to strengthen brands, drive customer engagement and accelerate business growth. She also served as Category Manager at the company.
Morolake began her career at Nestlé S.A. as a Consumer Services Specialist, where she developed and executed below-the-line (BTL) consumer marketing campaigns and events across Nigeria, in line with the brand’s Integrated Commercial Plan.
She subsequently joined May & Baker Nigeria Plc as Brand Manager, where she was responsible for developing the annual Mimee business plan, outlining growth projections and establishing strategic roadmaps to achieve business objectives. She also developed marketing strategies and set objectives to drive volume and value growth.
At Indonesian Biscuit Company (INBISCO), a subsidiary of PT Mayora Indah Tbk, Morolake served as Brand Manager, Candy Division. In this role, she oversaw the candy business, coordinated category marketing and communication activities, and developed brand and marketing plans. She was also responsible for ensuring the effective execution and measurement of consumer and trade marketing initiatives.
Her professional experience also includes a stint at Flour Mills of Nigeria Plc, where she held roles as Marketing Innovation Manager and Brand Manager, Ball Foods and New Product Development (NPD).
Morolake holds an Executive MBA in Business Administration and Management from the University of Lagos, as well as a Marketing Certificate from the Chartered Institute of Marketing.
Her appointment adds to her extensive experience across leading consumer goods companies, spanning brand development, category management, marketing innovation and strategic business growth.