X has launched X Lift, an artificial intelligence tool that lets a business turn its website address into a ready-to-review advertising campaign in a few clicks.
The company unveiled the product recently at Advertising Week New York, a major US industry gathering.
Under the system, an advertiser enters a business web address, and X’s AI generates a range of ad options, including images and written copy. The advertiser picks the ones to use. The tool can also build the rest of the campaign, including who the ads should reach, leaving the advertiser to set a budget.
X said the product is meant to cut down the manual steps involved in setting up ads on its platform. In a post announcing it, the company said X Lift brings together three core strengths: speed, scale and intelligence.
Mohit Bhatia, X’s lead engineer for ads product, described X Lift as the company’s first major product to combine those three areas in one offering, while speaking on a panel at the event.
The product (X Lift) is reportedly aimed mainly at new advertisers. The company also reports that the number of active self-serve advertisers on its platform rose 50 per cent in the third quarter of 2026, compared with the same period of 2025.
The launch follows X’s April 2026 announcement that it had begun a phased rollout of a rebuilt, AI-powered advertising platform. X merged with xAI last year, and has been working to rebuild its advertising business since its 2022 takeover by Elon Musk.
X was not the only platform to unveil AI advertising tools at the event. Meta announced an upgraded AI business assistant and an expansion of its creative tools for brands. It also plans to widen access to its Ads Creative Studio, a tool that uses performance data to guide new video ad ideas.
