AI

Artificial intelligence has dominated conversations about the future of advertising over the past two years. From campaign automation to creative generation and audience targeting, .AI has become the industry's defining conversation.…

Spotify has begun testing a new artificial intelligence tool that lets Premium subscribers talk or type to the app to select music, control playback, and learn more about what they are listening to. The Stockholm-based streaming…

With artificial intelligence at everyone's fingertips, anyone can now generate a perfect answer. But some people will remain irreplaceable... Why? Mabel Adeteye, Head of Brands and Marketing Communications at Wema Bank Plc, unpacks…

Global marketing and communications company WPP has announced the expansion of its WPP Enterprise Solutions business, reinforcing its position as a provider of enterprise transformation services focused on enhancing customer…

AdForum has announced the launch of AskMaud, a new AI-powered research assistant that transforms the company’s extensive advertising archive into a conversational intelligence platform for agencies, brands, consultants and…

Industry experts have charged brands and marketers operating in Africa to prioritise deep cultural intelligence over technological shortcuts, warning that artificial intelligence, however powerful, cannot replace the human…

OpenAI's ChatGPT has become the fastest application in history to reach one billion monthly active users, marking a major milestone for artificial intelligence as it moves further into everyday life and work. According to…

YouTube is tightening its grip on artificial intelligence-generated content with a new system that will automatically detect and label videos created or heavily altered using AI tools. The move comes amid growing global concern…

Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of…

Google has unveiled a new range of laptops called Googlebook, centred on Gemini, the company’s leading family of models. The tech giant is partnering with Acer, Asus, Dell, HP, and Lenovo to produce the first Googlebooks in a range…