… Brands, Agencies and SMEs Can Leverage AI-Powered Customer Insights, Creative and Video Generation for More Effective Advertising
One of Africa’s foremost advertising technology companies, Dochase ADx, has unveiled Retain AI, an artificial intelligence-powered advertising platform designed to make targeted advertising more accessible by helping businesses understand their customers, develop tailored campaigns and improve advertising efficiency.
The platform was launched at this year’s prestigious Brandcom Awards, held at the Landmark Event Centre, Victoria Island, Lagos.
Speaking at the launch, Chibuike Goodnews, Founder and Chief Executive Officer of Dochase and Retain AI, said the platform was developed to address the challenges businesses face in understanding their customers and reaching the right audiences through advertising.
According to him, Retain AI uses artificial intelligence to analyse a business’s products, target market and customer needs, providing insights that help advertisers make more informed campaign decisions.
He explained that users can submit their business websites and social media handles for analysis, after which the platform identifies four ideal customer personas, explains their potential interest in the business’s offerings and recommends strategies for reaching them.
Goodnews noted that Retain AI goes beyond conventional advertising dashboards by providing actionable customer intelligence that helps businesses understand who their customers are and how best to reach them.
“Anybody can spin up dashboards, anybody can spin off things, but can you spin up the learnings? Can you spin up the fast improvement? Can you spin up the intelligence and all that?” he asked.
He highlighted that the platform also simplifies creative production by generating advertising designs and creatives tailored to each identified customer persona. This allows businesses to develop relevant visual content and messaging that speaks directly to the interests and preferences of their prospective customers.
Retain AI also offers video generation capabilities and integration with platforms such as TikTok, giving businesses more options for creating and deploying engaging advertising content without the usual complexity and resources associated with digital content production.
He added that these capabilities are particularly valuable to small and medium-sized businesses that may not have dedicated marketing, design or creative teams.
Goodnews disclosed that businesses can get started with Retain AI with advertising budgets from *₦50,000*, while prospective users can access a seven-day trial to explore the platform’s capabilities.
He explained that the broader objective is to help businesses and advertising agencies make better use of their marketing resources by combining customer intelligence, creative development and targeted campaign execution in one platform.
Beyond its current advertising capabilities, Goodnews disclosed that Dochase is exploring additional innovations in gaming and user-generated content as part of its broader technology development plans.
He also reiterated the company’s commitment to developing solutions that help businesses and advertising agencies better understand the impact of their advertising expenditure and improve campaign outcomes.
