Brand Communicator

By Jeremiah Agada Building brand awareness and successfully interacting with consumers is a crucial part of marketing today. Conversely, content has always remained a valuable currency of marketing, and video content is one of…

Dufil Prima Foods, makers of Indomie Instant Noodles, has launched Indomie cooking competition to deepen the conversation surrounding cooking among young couples. The competition, with hashtag #MyIndomieMyRecipe, is geared…

For its newest round of marketing, Land Rover is coming down from the mountain and into the city. The luxury auto brand—synonymous with outdoorsy ads for its lineup of SUVs—is taking a more urban approach for the U.S. launch of its…

The Arab Bank for Economic Development in Africa (BADEA) has extended $65 million (about N23.4 billion) credit facilities to Sterling Bank Plc of Nigeria. The facilities were granted through two loan agreements signed on Monday in…

Dentsu Aegis Network has bought BJL, the Manchester-based creative agency, to boost its capabilities in the north of England. BJL will continue to be led by chief executive Nicky Unsworth, managing partner Jackie Holt and commercial…

…As Lucky Customers Receive Gifts for 2, Samsung phones, Shopping Vouchers and Free Data Valentine’s Day is all about love and sharing of gifts with loved ones. It is on this note that MTN, the leading ICT Company in Nigeria…

YouTube today announced the top ads of the year in Nigeria and globally for 2018. The top ads of the year represent brands that have executed the most popular ads, as determined by YouTube's strongest signals of viewer choice –…

A new report released by PricewaterhouseCoopers (PwC), a global financial advisory firm, has urged banks to look beyond the realm of cost-reduction and restructuring measures for profitability and long-term survival. The…

Barely months after it displaced Channels television to emerge the Television Station of the Year at the prestigious Nigeria Media Merit Awards (NMMA), Television Continental, TVC News, has relaunched as part of its plans to become one…

By Jeremiah Agada It has been roughly estimated that seven out of 10 millenials working in advertising agencies in Nigeria are alumni of this Academy. This staggering statistic is verifiable if you take a tour of agencies with a…