Brand Communicator

Publicis Groupe has expanded its country model management structure in order to organize the business into eight sectors. The model was tested in France and the UK over the last few months. Now, it will be expanded to reorganize…

As 2019 General election approaches, communication stakeholders under the auspices of Association of Communication Scholars & Professionals of Nigeria (ACSPN) have called on Integrated Marketing Communication (IMC)…

The potential of Snapchat entering the visual search arena might be enough to rattle Pinterest a little bit, but what if Amazon was one of Snapchat’s launch partners in the project? Application researcher Ishan Agarwal discovered…

In what seems like a bright prospect for domestic tourism in Nigeria, the sector is expected to contribute N3.63 billion to the country’s GDP by the end of 2018. The number of international arrivals in the country and employments…

As part of its flagship product conference Google Marketing Platform overhaul, the online advertising behemoth has unveiled Google Measurement Partners, a roster of third-party measurement partners brands can use to verify the…

Lagos Business School (LBS); a leading management and business school in Africa, has emerged as the only school in Africa to be listed among the top 50 business schools in the world in The Economist magazine’s 2018 EMBA ranking. The…

“Brands must embed a data-driven approach into every facet of their marketing efforts” Africa’s marketing technology leader, Terragon, has released its 2018 Digital Trends Report for Nigeria. The report highlights the importance of…

Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region. “We sell to a lot of people,…

Leading telecom operator, Airtel Nigeria, through its partnership with She Writes Woman, a Non-Profit Organization, has pledged support for mental health advocacy, while plans are underway to rehabilitate a Mental Health Facility in…

Ads running traditional lengths of 15 or 30 seconds were the most preferred in a survey of U.S. adults conducted by Research Intelligencer and Pollfish and as reported by MediaPost. For TV ads, 46.5% of respondents said 30-second ads…