Brand Communicator

By Michelle Engle The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…

In an age when technology has interconnected customers and democratized information across markets, there is the urgent need for organizations to embrace digital innovation to equip themselves and acquaint themselves on how customers…

As part of effort to support children living with Autism, Guaranty Trust Bank plc, will hold the 8th edition of its Annual Autism Conference on Tuesday, July 17 and Wednesday July 18, 2018 at the MUSON Centre, Onikan, Lagos. The…

Canon, foremost global players in the manufacturing and distribution of Information and Communication Technology (ICT) equipment, has sealed a marketing deal with Ro-Marong Nigeria Limited, to market the canon technologically products…

BBC World Service has commissioned a huge art installation in Lagos, Nigeria to support their ‘Make More Of Your World’ campaign. This successful on-ground marketing event was witnessed by some renowned faces – rising celebrity…

Traditional radio believes it can give TV advertisers better access to light TV viewers -- with higher campaign lift -- by allocating some of their media dollars to radio. In its first Nielsen cross-media study, analyzing TV and AM/FM…

By Wayne Deakin Something dark is creeping into our industry. It seems harmless at first, but after repeated use it leads to something much more worrying. Worse still it's not something silently sold in dark alleys. It's being…

Twitter has suspended more than 70 million accounts in May and June to combat fake news according to the Washington Post. The data was provided to the Washington Post by a person with access to one of Twitter’s “Firehose” products,…

https://youtu.be/SP14zlGmvSQ Neymar may be the world’s best player left in the World Cup, but he’s become more known for his overly dramatic dives he takes trying to draw penalties. KFC South Africa is having a bit of fun at Neymar’s…

Leading energy drink brand, MAMBA has partnered with the Lagos Traffic Radio to encourage drivers and commuters to always stay energized while on the roads. The brand took the lead in nourishing participants at the 3rd Lagos Traffic…