Brand Communicator

Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense. In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from…

For 17 years since, Virgin Atlantic has been connecting friends, uniting families, flying people to epic business meetings, conferences and life-changing deals. Flying travellers on honeymoons, dream holidays and their…

The increasingly tetchy relationship between Sir Martin Sorrell and WPP has entered a new phrase itself as the two parties go to war in a bid for control of Dutch agency MediaMonks. Sorrell is currently in takeover negotiations for…

The BBC World Service through its current affairs programme, Global Questions will be hosting three debates at the Afe Babalola Hall of the University of Lagos in Igbo, Yoruba, and Pidgin. Each session will feature thought leaders,…

PwC Nigeria has announced that it has admitted three professionals into the firm's partnership, effective 1 July 2018. The new partners are Udochi Muogilim, Adedamola Yusuf and Seun Adu. Udochi is of the firm’s Assurance practice…

By Tunji Faleye Sam Osunsoko, a tested and trusted marketing communications professional has floated Cognitio, a marketing communications consulting firm.  Cognitio opened shop just Monday 2nd July, 2018 in order to use its…

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion. Under the deal, the Acxiom Marketing Solutions (AMS)…

As the maiden Higher Institutions Football League kicks off, brands and businesses are pitching their tents with the league to connect with their youthful audience. No fewer than 16 schools are expected to take part in the…

Five Nigerian banks which included Zenith Plc, Guaranty Trust Bank Plc (GTBank), FirstBank Nigeria Limited, Access Bank Plc and the United Bank for Africa Plc made The Banker magazine’s 2018 1000 global banks ranking. According to…

In this spirit of the global football festive season, SPAR, leading chain of hypermarket stores has introduced SPAR Football Challenge, an innovative platform to engage with its shoppers, their families and friends. SPAR Football…