Brand Communicator

The city of Lagos was agog penultimate Thursday when Infinix introduced Note 5, its latest range of smartphone powered by AndroidOne by Google. The launch which was witnessed by the cremedelacreme of Nigeria's tech,…

The Shoprite Group has concluded plans to stage Africa’s biggest clean-up at which over 6000 people in 9 countries are expected to participate in almost 500 events from 14-18 July to remove waste from communities. In Nigeria…

By Richard Wong Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that…

Facebook appears to be putting brands in the penalty box as it begins enforcing new rules meant to clean up political advertising on its platform. The social network says it stopped running an ad for Walmart and another from Procter…

Wema Bank Plc. has announced the appointment of the Current Deputy Managing Director, Ademola Adebise as the acting Managing Director/Chief Executive Officer of the bank following the retirement of Segun Oloketuyi from that position.…

After a keenly contested pitch process among media independent powerhouses in Nigeria, Media Fuse Dentsu Aegis Network has won the Coca-Cola pitch in Nigeria. Brand Communicator confirmed from an authoritative source that Coca-Cola…

Agency executives mix factors like gut instinct and experience with more analytical approaches when choosing which ideas to show clients, according to a study published in the Journal of Advertising Research (JAR). Douglas C. West…

Vodafone is to take most of its digital media-buying in-house, rather than use its media agency, in a potentially pioneering move. Campaign learnt that the UK-based telecoms giant plans to manage about two-thirds…

Two of Nigeria’s creative leaders, Dozie Okafor, Managing Director at PHD Nigeria and Sinmisola Hughes-Obisesan, Creative Director at Leo Burnett are heading to Durban in August as part of the 140-strong panel of judges at the Loeries…

Green Africa Airways has announced the completion of its Series A round of financing with Kuramo Capital, a Pan African independent investment management group based in New York with additional offices in Lagos and Nairobi. As…