Brand Communicator

   It has been a wonderful time for young people around Lagos state, with MTN Nigeria's 21 Days Of Y'ello Care. Two weeks have passed since the kick-off of the campaign and a lot has happened. Apart from the several visits to…

AppNexus is looking to take on the Facebook-Google 'duopoly' with a tool it has claimed will give advertisers “100% viewable buying at scale” outwith the tech duo's ad display networks. The product, dubbed ‘guaranteed views’ will give…

BBM has signed Eskimi, a global programmatic platform as its exclusive mobile advertising partner in Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to provide an enriched user experience, while…

By Jeremiah Agada Nigerians can now catch all the actions, fun, thrills and frills of the Russia 2018 FIFA World any place, anywhere, whether stuck in traffic or far from home or viewing centre through their smartphone device…

Dangote Group has been awarded as the most admired African brand on the African continent ahead of telecommunication giant, MTN according to the South African based Brand Leadership Movement in collaboration with the Johannesburg Stock…

What makes a Media Lion entry stand out in 2018? MediaCom's three shortlist judges from the Media Lions identify five themes from the work that wowed them. Every year we look at Cannes winners from our agency and…

Nigerian Breweries Plc has restated its commitment to excellence in the practice of journalism as the 10thedition of the Nigerian Breweries Golden Pen Awards opened with a promise to honour journalists who abide by the fine ethics of…

Regional sporting events like Fifa World Cup and Asian Games are set to power the advertising spend in Asia Pacific by 4.5% in 2018 according to Dentsu Aegis Network. Asia Pacific, as a result, will now contribute 41% of the global…

Arik Air has unveiled a new mobile booking app to further boost customer experience. According to a statement, the new mobile app makes booking, boarding, accessing products and services by Arik Air easy and convenient. The…

A campaign created by FP7/CAIRO for soft drinks brand Coca-Cola around the African Cup of Nations has won the Grand Prix in the Effective Content Strategy category in the 2018 WARC Awards. This category rewards branded content…