Brand Communicator

TBWA\Asia has launched Disruption Consulting, a new business unit that will use the TBWA\ disruption methodology to look at business problems for brands. The agency decided to launch the business in order to strengthen the…

United Bank for Africa (UBA) Plc has extended its frontier with the launch of its flagship chat banking personality, named ‘Leo,’ in Cameroon, Zambia, Cote D’Ivoire, Senegal and Congo after it was successfully launched in Nigeria.…

Ecobank Transnational Incorporated, ETI, the Lomé, Togo -based parent company of the Ecobank Group, announces the retirement of Ms Dolika Banda from its Board of Directors. Ms. Dolika Banda, who served as a non-executive…

Commercials from Chevrolet, Toyota and Kia were the top three auto brand commercials by ad spend in May, according to research. Chevrolet’s “Find New Roads” aired 4,094 times at a cost of $11,364,480, according to TV data company…

AKQA has acquired a majority stake in architecture and interior design practice Universal Design Studio and industrial design consultancy Map Project Office to form a new multidisciplinary design group. The two…

Publicis Groupe may have publicly pulled out of Cannes Lions this year, but it will still have close to 90 staff in and around next week’s advertising festival and almost 400 campaigns entered into the awards. Chief executive Arthur…

By Feyi Olubodun The below article is a keynote Address delivered at the launch of the Nigeria chapter of the IAA (International Advertising Association), on the 31st May 2018 by the author. Shakespeare once said, “A man in his…

By Azeez Disu One of Nigeria’s renowned Creative professional, the Executive Creative Director, Noah’s Ark, Bolaji Alausa has made the list of 2018 AdWeek’s Creative 100 for being one of the multitalented masters behind today’s most…

Verve International, a proudly Pan-African payment brand of Interswitch Group will, from 7:30AM on Saturday 16th June 2018, host fitness, wellness and healthy living enthusiasts to the 2nd edition of its fitness and lifestyle event in…

On Friday, 8th June, 2018, MTNers (MTN Staff) took to the streets of Lagos for the Y'ello Walk. The Y'ello Walk is a part of the company's yearly 21 Days Of Y'ello Care Campaign. This year, the 21 Day campaign is tagged "Creating A…