Brand Communicator

The Cannes Lions International Festival of Creativity has announced that Spotify will be honoured at the annual Festival as the 2018 Media Brand of the Year. Daniel Ek, co-founder, Chairman and Chief Executive Officer, will accept the…

Estee Lauder Company is to appoint Dentsu Aegis Network to handle its media buying across much of Europe, the Middle East and Africa. Omnicom, the incumbent, had defended the estimated €30m (£26m) business in the competitive review.…

Ecobank is reaffirming its commitment to help save the planet by supporting World Environment Day. Through this initiative, management and staff will plant trees across all 33 countries of its pan-African footprint. In addition, garden…

Mastercard has chosen to scrap a charitable initiative linked to football stars Lionel Messi and Neymar Jr. that many have found to be in poor taste. Last week, Mastercard announced its plans to donate 10,000 meals to hungry children…

Effective 1 October 2018, Etihad Airways will operate the Airbus A380 on its second daily service linking Abu Dhabi and Paris Charles de Gaulle. This will transform the airline’s operation between the UAE and French capitals into a…

Leading telecommunications services provider, Airtel Nigeria, has reaffirmed its positioning as a key promoter of corporate philanthropy and responsible social investments as it calls on corporate Nigeria to embrace the culture of…

By Max Eaglen While there is no doubt that improving customer service quite rightly lies at the top of the page of every business mandate, stopping the problem in the first place – prevention rather than cure – surely must have a place…

MTN Nigeria has begun a 21 Days Of Y'ello Care campaign, a volunteerism initiative where all 'MTNers' (staff of MTN) across the country will volunteer in various goodwill projects around the country. The annual campaign was launched…

Former Public Relations Manager, DStv Nigeria, Efosa Aiyevbomwan, has joined Universal Music Group (UMG) as PR and Communications Manager (Nigeria/West Africa). He is expected to lead the Public Relations and Communications drive for…

A deeper appreciation of classical rhetoric could help advertising practitioners and scholars improve their understanding of what makes for strong creative, according a paper in the Journal of Advertising Research (JAR). Alexander…