Brand Communicator

Trust and credibility survey among the Nigerians in the mainstream institutions of government, business, media and non-governmental organisations has revealed that 72 per cent of Nigerians rank trust in an organisation as number one…

A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money. Following an analysis of WARC’s adspend data for its 12 key…

The Advertisers Association of Nigeria (ADVAN) has concluded plans to host its leadership forum for Heads of Marketing and…

Nigeria’s online shopping platform, Jumia has concluded plans to launch a series of exciting activities around the 2018 FIFA World Cup in a bid to drive support for the Super Eagles and reward millions of Nigerian football fans for…

Chain Reactions Nigeria, one of Nigeria’s leading Public Relations and Integrated Communications Consulting Firms and the Exclusive Nigerian Affiliate and the Preferred West Africa’s Partner of Edelman, the world’s largest PR firm with…

While Google and Apple keep their positions at the top, Amazon has bumped Microsoft from third place and a number of Chinese giants are threatening the status quo in this year’s BrandZ top 100. Brands that are using…

Revered dairy advocate, Dano milk is set to break into the books of Guinness World Records as it prepares to celebrate the 2018 World Milk Day in Nigeria. Occupying a strategic position on Dano’s plans for the celebration…

Africa’s newest and trusted source for the best in sports programming, Kwesé TV, has signed groundbreaking advertising deals with some of the continent’s leading brands for the FIFA World Cup Russia 2018. These include Coca…

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s…

The Loeries, a proudly not-for-profit organisation, has extended the submission of entry deadline to June 7. All work must still be launched, flighted or published by 31 May to be eligible. Recall, the organization had earlier…