Brand Communicator

Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a YouTube video, unlike Trueview…

For its innovative offerings, Ecobank Transnational Incorporated (ETI) and its two affiliate countries - Nigeria and Ghana- have emerged winners in three strategic categories of The Asian Banker – West Africa Awards 2018. The annual…

Considering the myriad of challenges plaguing the country, Dr. Bisi Olawuyi of the Department of  Communication & Language Arts, University of Ibadan, and a hands-on PR Consultant has advocated that the…

The World Federation of Advertisers (WFA) has published a Manifesto for Online Data Transparency, calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data. The…

Uber and Lyft users in the US will now be able to purchase snacks and refreshments while they're on the road, thanks to a collaboration between Coca-Cola and rideshare supplier Cargo. With passengers expected to increasingly opt for…

Owning a vehicle is something you 'used to' do Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and “own?” That market already…

Continuing its dedication to the growth and development of the Nigerian child, Dufil Prima Foods, makers of Indomie Noodles, has renewed its partnership with the Fab-5 Football Initiative to encourage sport and education among…

Publicis Groupe has begun 2018 on the front foot after posting a ‘satisfying’ set of results that saw its net revenue rise organically by 1.6% over the first quarter. The glad tidings were drawn from across North…

There are indications that The International Advertising Association, IAA,  a global association that brings together advertisers, media practitioners and agencies with presence in  over 70 countries across the…

Nestlé Nigeria has launched a new bespoke breakfast cereal for Nigerian consumers, Golden Morn Puffs. At the product presentation to media executives at a breakfast meeting with Nestlé Nigeria, Mr. Aboubacar Coulibaly, Category…