Brand Communicator

Following the recent acquisition of Konga, Nigeria’s largest online mall by Zinox Group owners of Yudala, Africa’s pioneer composite e-commerce company, the company has announced the merger of the two eCommerce platforms. The…

Sir Martin Sorrell, chief executive of the world's largest advertising agency network, WPP, has resigned from his post following an investigation being held by the company. Both WPP and Sorrell released statements on…

The Lagos State Signage & Advertisement Agency (LASAA) and the Outdoor Advertising Practitioners have set up a 15-member committee to resolve lingering issues in the industry and chat a new way forward. Issues to be…

By Tony Walford When the world’s biggest advertiser speaks, the marcomms industry listens. And when it acts, or makes a proposal, then the industry either rubs its hands in glee, or more likely, goes into a panic. Procter &…

By Tunji Faleye Few years back, the Nigerian economy welcomed e-commerce business which instantly became a hot new trend in the country’s economy. The sector caught people by a surprise as nobody ever thought of staying in one’s…

MediaCom won most awarded agency of the year at the Campaign Media Awards, including Campaign of the Year, while PHD's Discovery team won Agency Team of the Year and Primesight won Commercial Team of the Year. MediaCom took home…

As part of its #Liveforthestory campaign in Nigeria, leaders in imaging and business solutions, Canon Central and North Africa have introduced the lightest digital single-lens reflex (DSLR) camera Canon EOS 6D Mark II, into…

Omnicom Group and Interpublic Group, two of the largest advertising holding companies, have released statements revealing the ratio of their CEOs' pay to that of their employees' median pay, a disclosure mandated starting this year by…

Google has unveiled a new app, Google Go, in Nigeria and other countries in Africa in a bid to give users a faster and lighter way to search and access the internet. Weak data connectivity, high data costs and low RAM or storage…

The past few days have seen a high-powered delegation from MTN Group hold planned strategic sessions in Nigeria solely to underscore the African multinationals commitment to the country. The sessions were also geared…