Brand Communicator

Publicis Groupe has announced a change in its chairmanship as it names Arthur Sadoun the holding company's next chairman and CEO, effective June 1. Sadoun, 44, will take over the role from Maurice Lévy, 74, who has been with the…

    Guinness Nigeria, manufacturers of Guinness Foreign Extra Stout and the nation’s leading total beverage company, has announced its results for the half year ended 31 December 2016. The results, which were released via a statement to…

  The Coca Cola Company celebrates Uyo, Nigeria as a 2016 Winner of the Coca Cola Shaping a Better Future Grant Challenge – a competition that awards acceleration funding to sustain and expand initiatives led by members of the World…

  Turkish Airlines, Europe’s best airline for six consecutive years according to the recent Skytrax results, continues to enhance its in-flight entertainment system. The system now features a completely redesigned and improved user…

  By Chiamaka Ezeonwuka & Mobolaji Caxton-Martins With innovation as a core value for most organizations, it is important to note that a business cannot really innovate if it pays little or no attention to internal branding.…

  As part of its rebranding strategy, e-commerce company, Jumia Market has unveiled a new corporate colour.   According to the e-commerce giant, the new colour theme, green, is a re-imagined navigation experience that makes it…

  In its effort to further improve its coverage across the country, Nigeria’s leading broadcasting brand, Television Continental, TVC,  on Thursday  in Lagos entered into a strategic partnership with InfoWARIE, a business software and…

Tunji Faleye with agency report   Entries have opened for The 2017 Cannes Lions International Advertising Festival scheduled for June 17th to 24th. The festival will be hosted at the Palais de Festivals et des Congrès/Festival…

    IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad…

    One of the leading media independent agencies, Media Perspectives has announced the appointment of Jude Odia as its General Manager. Odia had served the agency in the capacity of group head; media strategy, associate media…