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Sprint Includes MediaVest, Others In First Media Agency Review In Ten Years

Brand Communicator Jan 13, 2017 0
  Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that the company issued an RFP to "several firms"…
Industry

Why Creative Agencies Need to Think Like Consultants In 2017

Brand Communicator Jan 13, 2017 0
  As marketing becomes increasingly driven by data and technology, creative agencies are having to compete for business against a newfound rival: consulting firms like Accenture and Deloitte. While this tension has been brewing for a…
Agency

Saatchi & Saatchi Names Magnus Djaba First Global President

Brand Communicator Jan 12, 2017 0
By Tunji Faleye with agency report   Saatchi & Saatchi has announced the appointment of Magnus Djaba as the first global president of the agency. Djaba currently serves as the UK CEO of Saatchi & Saatchi Fallon. He will…
Brands

14sb.com Launches Worldwide Sports Travel Packages

Brand Communicator Jan 12, 2017 0
This week 14sb.com is releasing their hot list of hotel packages for worldwide sports events in 2017.   14sb.com offers the best deals on great hotel accommodations, luxury hotel access and affordable packages strategically located at…
Brands

Instagram To Introduce Ads As It Monetises Popular Feature

Brand Communicator Jan 12, 2017 0
Instagram is introducing advertising to its ‘Stories’ function for the first time as it looks to monetise an increasingly popular aspect of its site. Stories are videos users can upload to the site that appear at the top of a user’s…
Brands

Turkish Airlines records 2.6% passenger growth in 2016

Brand Communicator Jan 12, 2017 0
Turkish Airlines has recorded a 2.6% increase in passenger growth in 2016, performing better than it did in the previous year. This information was made available by the airline when it released its traffic disclosure for 2016 showing…
AIRTEL campaign I
Industry

Reelforge Partners P+ Measurement For Media Monitoring In Nigeria, Ghana

Brand Communicator Jan 11, 2017 0
  In a bid to foster partnerships and address the ever-increasing demand for a comprehensive media monitoring and measurement service to brands in the African market, P+ Measurement services has entered into a strategic partnership with…
Brands

Yahoo To Change Name To Altaba Soon

Brand Communicator Jan 11, 2017 0
There are certainties that Yahoo Inc is planning to rename itself Altaba Inc and its Chief Executive Officer Marissa Mayer would step down from the board after the closing of its deal with Verizon Communications Inc. According to…
Brands

DStv, GOtv To Feature McCarthy, Yobo, Others As 2017 AFCON Analysts

Brand Communicator Jan 10, 2017 0
Having had to man-mark Benni McCarthy every time Everton faced Blackburn Rovers between 2006 and 2009, former Nigeria skipper Joseph Yobo was always in close proximity to the South African striker. The duo will once again find…
Brands

Community Applauds Airtel Nigeria For Campaign Against HIV/AIDS

Brand Communicator Jan 10, 2017 0
Head, Community Service, Lagos Mainland, Kunle Balogun; Baale, Ilaje Community, Chief Oladipupo Arowoloju; Director, Entreprise Business, Airtel Nigeria, Tawa Bolarin; Agency Secretary, Lagos State AIDS Control Agency (LSACA), Femi…
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