Brand Communicator

From live streaming to interactive outdoor campaigns, Marketing Week predicts four trends that will change the media in 2017.   Live streaming enters the mainstream Brands have to date approached live video streaming as an experiment…

    As part of its vision to make Nigeria the Data Science outsourcing hub for Africa before 2019 and create 1 million new jobs in the next 10 years, Data Science Nigeria is holding an extensive learning bootcamp between Friday 20…

  President of the Advertisers Association of Nigeria (ADVAN) David Okeme has been appointed as the Chief Marketing Officer of Remita/Systemspecs.   Okeme is joining the organization to lead the much desired transformation …

There are indications that the much awaited reconstitution of the new council for the Advertising Practitioners Council of Nigeria (APCON) may not come into reality anytime soon.   Disclosing this in Lagos, following a release by…

  The Brand Journalists Association of Nigeria, BJAN, an umbrella body of journalists covering brands and integrated marketing communications in Nigeria has urged the Federal Government to make it its top priority in re-constituting…

Honda will run a Super Bowl ad for the second straight year with the automaker using this year's game to plug the redesigned 2017 Honda CR-V. Honda agency-of-record RPA will handle the spot. Honda declined to reveal…

YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by third parties. Now Google itself is getting in on the action, linking YouTube video…



  It was a special moment for Oluwasegun Adesanya, a traffic officer in Ajeromi Ifelodun Local Government Area in Lagos, as he and his immediate and extended family members danced to popular inspirational tunes during a…

  Edelman, a leading global communications marketing firm, has announced that it has signed on Chain Reactions Nigeria, one of Nigeria’s most vibrant PR firms, as its exclusive affiliate in the country following a one-year…