Brand Communicator

The umbrella body of all media agencies in Nigeria, Media Independent Practitioners Association of Nigeria (MIPAN), a body that has been at the forefront of advertising and marketing communications is set to hold its annual general…

L-R: Roosevelt Ogbonna, Managing Director, Access Bank Plc.; Dr. Herbert Wigwe, Group Chief Executive Officer, Access Corporation; Prof. Chris Ogbechie, Dean, Lagos Business School (LBS); Bolaji Agbede, Executive Director, Access…

First of all, let's pack the definition of 'political' so we are on the same page in this article. I am of the opinion that any entity whose opinions or decisions change for the purpose of self preservation, when contexts vary is a…

L-R: Key Account Director, Huawei Technology Nigeria Limited, Joey Wu; General Manager, Fixed Broadband, MTN Nigeria, Onyinye Ikenna-Emeka; Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo; Chief Marketing Officer, MTN…

Consumers are willing to share personal data in return for relevant streaming TV advertisements, Infillion found in a study that could have meaning for all media. Of the individuals polled, 73% say the ads they see are…

The President of Outdoor Advertising Association of Nigeria (OAAN) Chief Emmanuel Ajufo has disclosed that the association will pursue the approval of billboards as collateral by Central Bank of Nigeria (CBN). He stated this at the…

President Mohammadu Buhari. Information reaching us has it that President Mohammadu Buhari has just signed the bill for the Advertising Regulatory Council of Nigeria (ARCON), into law. According to available information, this Act…

Recently, the Nigerian National Petroleum Corporation (NNPC) rebranded to the Nigerian National Petroleum Company Limited (NNPC Ltd.) at an official launch held at the state house in Abuja with Gen. Muhammadu Buhari (rtd), President of…

The Association of Digital Marketing Professionals (ADMARP) is set to hold a webinar on digital marketing in a relaunch event slated for Wednesday, August 3rd, 2022. Themed “Professionalising Digital Marketing in Nigeria”, the…

By Jonathan Frangakis In the Wild West of the consumer market today, there are thousands of variables to consider if advertisers want to reach the right audience, in the right location. It’s no secret there’s more data to follow…