Jeremiah Agada

New ARCON directive requires influencers, skit makers, others must now obtain pre-exposure approvals for any form of advertisement on their platforms. Statistics from 2021 show that Nigeria currently has over 187.9 million mobile…

The ongoing National Advertising conference holding in Abuja continues today with various strategic activities such as Paper Presentations, Town meetings, culminating with the meeting with the Director-General of the Advertising…

Dr Olalekan Fadolapo, DG, ARCON The Director General of the Advertising Regulatory Council of Nigeria (ARCON) has revealed that the recent repeal of the Advertising Practitioners Act which established the Advertising Practitioners…

Ahead of the 2023 general elections in Nigeria, advertising spend has been projected to hit an estimated $600 million. This figure indicates an 18% increase which is propelled by election campaigns among political gladiators vying for…

The Advertising Regulatory Council of Nigeria (ARCON) has expressed concern over the increasing spate of exposure of unapproved political advertisements ahead of the 2023 General Elections on all media platforms. Exposure of…

Commuters in Lagos are in for an experience of fun and captivating sight as Sunlight floated a life-sized balloon pack of the Sunlight detergent on the third mainland bridge amidst excitement from consumers. The Sunlight brand,…

Dr Olalekan Fadolapo, DG, ARCON Information reaching Brand Communicator has it that the apex advertising body in the country, Advertising Regulatory Council of Nigeria, ARCON, has declared that starting from the first day in January,…

International Advertising Association (IAA) Africa in collaboration with the Advertising Regulation Council of Nigeria (ARCON), Association of Advertising Agencies of Nigeria (AAAN), Advertising Association of Ghana, IAA Nigeria, and…

Following the global streamlining of its creative businesses across markets into singular agency model, Dentsu International’s creative powerhouses in Nigeria, Isobar and DentsuMcGarryBowen (DMB) has merged into a single creative…

DJ Switch, Reno Omokri, Portable, Nerfertiti, Davido and Mr. Macaroni are some of the influencers to watch out for in the forthcoming general elections. Politicians all around the world are constantly in the spotlight. In Nigeria, for…