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Jeremiah Agada

Brands

From Etisalat To 9mobile & Now T2, As Telecom Brand Rebrands

Jeremiah Agada Aug 8, 2025 0
L-R: Michael Ikpoki, Ibrahim Puri, both Members of the T2 Board (formerly 9mobile); Thomas Etuh, Chairman of T2 (formerly 9mobile); Barr. Bimbola Salu-Hundeyin, Secretary to the Lagos State Government; Dr. Bosun Tijani, Minister of…
Brands

BBNaija 10: Heavyweights Returned, Missing & New Sponsors As Brands Jostle for Consumer…

Jeremiah Agada Jul 29, 2025 0
The highly anticipated tenth season of Big Brother Naija (BBNaija), Africa’s biggest reality television show, commenced with back-to-back live premieres on Saturday and Sunday, July 26 and 27, 2025, ushering in a new era of drama,…
Brands

Coca-Cola’s Genius ‘Achalugo’ Campaign: When Burping Becomes Love Language

Jeremiah Agada Jul 25, 2025 0
It's not that I don't love our films, but between work and endless industry reports, I usually end up watching whatever Netflix throws at me. But when I kept seeing clips of Coca-Cola's new ad with the "Love in Every Word" stars…
Industry

Accolades, Encomiums As Generations Of Industry Leaders Hail Senator Akin Odunsi At 80

Jeremiah Agada Jul 23, 2025 0
Industry icon and elder statesman, Chief (Senator) Babalola Akinola Kamarudeen Odunsi, clocks 80 today. The milestone has not only drawn admiration from across the marketing communications and political spaces but also evoked tributes…
News

I Am Satisfied With Life, Says Senator Odunsi As He Reflects On Legacy, Industry, Leadership

Jeremiah Agada Jul 23, 2025 0
…Marks 80th Birthday, To Launch Memoir Today As he marks his 80th birthday today, veteran advertising guru and distinguished former lawmaker, Senator Akin Akinola Odunsi, says he has no regrets about the life he has lived. He…
Uncategorized

Like Erisco Foods, Like PWAN Real Estate: Why Do Organisations Keep Choosing Police Over PR?

Jeremiah Agada Jul 21, 2025 0
PWAN Real Estate Company! PWAN Real Estate Company! PWAN Real Estate Company! If I have to receive a thousand naira for every time I have heard this chant on social media, I could easily retire to a life of comfort at my…
AIRTEL campaign I
Industry

AAAN Grows Rank, Inducts 8 New Member Agencies At 52nd AGM In Ibadan

Jeremiah Agada Jul 19, 2025 0
The Association of Advertising Agencies of Nigeria (AAAN) has inducted eight new member agencies into its fold, strengthening its position as Nigeria’s oldest and foremost body for advertising and marketing communications…
Industry

AAAN 52nd AGM: Industry Leaders Weigh In On Salaries, Agency Remuneration, Call For Better…

Jeremiah Agada Jul 19, 2025 0
The long-running debate on agency remuneration and professional salary structures in the creative advertising industry was at the centre of discourse at the ongoing 52nd Annual General Meeting (AGM) of the Association of…
Industry

Steve Babaeko Decries 40-Year Industry Stagnation, Calls For Innovation, True African Collaboration

Jeremiah Agada Jul 18, 2025 0
The President of the International Advertising Association (IAA) Nigeria Chapter and CEO/CCO of X3M Ideas Group, Mr. Steve Babaeko has expressed deep concern over the enduring challenges faced by Nigeria’s creative…
Industry

AAAN President Lanre Adisa Urges Industry Reinvention, Bold Action At 52nd AGM In Ibadan

Jeremiah Agada Jul 18, 2025 0
President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has called on practitioners in Nigeria’s marketing communications industry to embrace bold thinking, radical reinvention, and deeper collaboration…
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