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Jeremiah Agada

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Like Erisco Foods, Like PWAN Real Estate: Why Do Organisations Keep Choosing Police Over PR?

Jeremiah Agada Jul 21, 2025 0
PWAN Real Estate Company! PWAN Real Estate Company! PWAN Real Estate Company! If I have to receive a thousand naira for every time I have heard this chant on social media, I could easily retire to a life of comfort at my…
Industry

AAAN Grows Rank, Inducts 8 New Member Agencies At 52nd AGM In Ibadan

Jeremiah Agada Jul 19, 2025 0
The Association of Advertising Agencies of Nigeria (AAAN) has inducted eight new member agencies into its fold, strengthening its position as Nigeria’s oldest and foremost body for advertising and marketing communications…
Industry

AAAN 52nd AGM: Industry Leaders Weigh In On Salaries, Agency Remuneration, Call For Better…

Jeremiah Agada Jul 19, 2025 0
The long-running debate on agency remuneration and professional salary structures in the creative advertising industry was at the centre of discourse at the ongoing 52nd Annual General Meeting (AGM) of the Association of…
Industry

Steve Babaeko Decries 40-Year Industry Stagnation, Calls For Innovation, True African Collaboration

Jeremiah Agada Jul 18, 2025 0
The President of the International Advertising Association (IAA) Nigeria Chapter and CEO/CCO of X3M Ideas Group, Mr. Steve Babaeko has expressed deep concern over the enduring challenges faced by Nigeria’s creative…
Industry

AAAN President Lanre Adisa Urges Industry Reinvention, Bold Action At 52nd AGM In Ibadan

Jeremiah Agada Jul 18, 2025 0
President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has called on practitioners in Nigeria’s marketing communications industry to embrace bold thinking, radical reinvention, and deeper collaboration…
Industry News

BEX 2025: EXMAN President Tolulope Medebem Urges Marketers To Embrace Data-Driven Personalization At…

Jeremiah Agada Jul 18, 2025 0
President of the Experiential Marketers Association of Nigeria (EXMAN), Mrs. Tolulope Apinke Medebem, has reaffirmed the association’s commitment to leading the future of immersive, data-driven marketing in Nigeria, urging…
AIRTEL campaign I
Industry News

BEX 2025: Data Hoarding Hurts Nigeria’s Marketing Growth While Industry-Wide Collaboration Is…

Jeremiah Agada Jul 18, 2025 0
Professor Uchenna Uzo of Lagos Business School has issued a clarion call for data transparency, urging marketing stakeholders across Nigeria to abandon the culture of hoarding information and embrace a more collaborative,…
Industry

BEX 2025: Agencies Must Reevaluate The Value They Bring To The Table, Says Abaraonye

Jeremiah Agada Jul 17, 2025 0
The success of marketing campaigns is no longer hinged solely on creative excellence. It now demands strategic collaboration, data-driven insight, technological fluency, and above all, strong agency-client partnerships. This was…
Opinion

Analyzing The Gobir-Afromedia Fraud And Its Wider Implications For The IMC Industry

Jeremiah Agada Jul 12, 2025 0
It is no longer news that on Wednesday, 9th July precisely, Justice Raliat Adebiyi of the Lagos State High Court, Ikeja, sentenced Alhaji Mohammed Gobir, a former director of Afromedia Plc, to seven years imprisonment for…
Industry

ARCON Bridges Town-Gown Divide With AIC 3.0 As Covenant University Wins Pitch Competition Yet Again

Jeremiah Agada Jul 9, 2025 0
The Advertising Regulatory Council of Nigeria (ARCON) once again demonstrated its commitment to promoting collaboration between academia and industry practitioners as it successfully hosted the third edition of the Advertising…
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