Jeremiah Agada

Very few global technology brands have enjoyed as steep and promising an ascent in Nigeria’s urban consumer economy as Glovo. Operating in a market defined by youthful demographics, rising digital payments adoption and a…

Trust, leadership and professional responsibility framed the investiture of Dr. Bolajoko Bayo-Ajaiyi as President of the National Institute of Marketing of Nigeria, as the Institute ushered in a new era of leadership at a time when…

Trust has become the most valuable currency which more often than not determines which brands thrive, which endure turbulence and which quietly fade into irrelevance. Consumers no longer merely buy products or services; they buy…

The Association of Digital Marketing Professionals (ADMARP) has ushered in a new era of leadership with the appointment of Elizabeth Ogunseye as its first female President, alongside a dynamic Executive Council comprised of young,…

Brand Communicator magazine has once again reaffirmed its position as Nigeria's foremost marketing communications publication, clinching the Marketing Communication Magazine of the Year award at the landmark 10th Lagos Public…

The Lagos Public Relations Industry Gala and Awards (LaPRIGA) has evolved from a novel idea into the "Oscar of the Public Relations Industry in Nigeria," becoming the most prestigious platform for celebrating excellence in the…

The President of the Association of Advertising Agencies of Nigeria (AAAN) and Chairman of the Heads of Advertising Sectoral Groups (HASG), Mr. Lanre Adisa, has called on industry practitioners to remain "crazy" in their pursuit of…

As part of activities that marked the landmark celebration of the two decades of the Lagos Advertising and Ideas Festival (LAIF), all the chairmen and chairwoman who spearheaded the growth and evolution of LAIF over the course of…

The Nigerian advertising industry came together in spectacular fashion yesterday, as the Lagos Advertising and Ideas Festival (LAIF) celebrated its landmark 20th edition at the Lagos Marriott Hotel in Ikeja. The glittering awards…

When Is Money Not Just Money? Very few topics generate as much passionate debate and as much uncomfortable silence as the practice of brown envelope journalism. It's the industry's open secret, the elephant that crowds every…