Olayinka Are

Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…

The Chartered Institute of Bankers of Nigeria (CIBN) has firmly endorsed the Association of Corporate and Marketing Communication Professionals in Banks (ACAMB) as a vital force in accelerating economic growth via robust reputation…

The Governor of the Central Bank of Nigeria (CBN), Olayemi Cardoso announced on Tuesday, February 24, 2026, that 20 banks have fully met the new minimum capital requirements, raising a collective N4.05 trillion ahead of the…

Mondelez International, the global snacking giant behind beloved brands like Cadbury, Oreo, and Tang, has announced the appointment of Hisham Ezz El Arab as President of its Sub-Saharan Africa unit, signaling a dynamic new phase in…

Global smartphone shoppers may soon be paying significantly more for their next device, and the culprit isn’t flashy features or brand premiums. It’s the unseen semiconductor inside every phone: the memory chip. Analysts now warn…

Passengers at Nigeria’s busiest airports can now access free high-speed Wi-Fi connection, following a partnership between the Federal Airports Authority of Nigeria (FAAN) and MTN Nigeria. The service was officially launched on…

The Federal Government, in a significant move opined by stakeholders as a bid to create a fair playground within Nigeria’s fast-evolving telecommunications landscape, has announced plans to scrutinise the $6.2 billion deal…

In celebration of this year's Valentine’s Day, Imperio Privé, a premium fragrance line from the Genie’s Collection from the stables of Imperio Cosmetics, hosted a consumer activation at Ikeja City Mall, drawing shoppers, scent…

In a strategic move aimed at fortifying the impact and growth of Nigeria's marketing communications industry, the Advertising Regulatory Council of Nigeria (ARCON) has officially inducted a new cohort of fellows into its fold.…

The Association of Digital Marketing Professionals (ADMARP) has launched a research-informed campaign ahead of International Women’s Day 2026 to shed light on the structural realities faced by women in technology and digital…