Toyosi Olajide

A marketing and communications strategist, Edemekong Uyoh has assumed a new role as Global Head of Marketing, English and School Education at British Council. In her new role, Edemekong will be responsible for leading the…

The Advertising Regulatory Council of Nigeria (ARCON) is set to host the Advertising Industry Colloquium 3.0, an event that brings together industry leaders, innovators, and stakeholders to explore the latest trends and innovations…

TikTok has announced a new commitment to upskill and train 3,000 content creators across Sub-Saharan Africa, through its flagship #LevelUpAfrica programme, designed to support the next generation of the creative industry. The…

The National Institute of Marketing of Nigeria (NIMN) has elected Dr. Bolajoko Bayo-Ajayi as its new President, marking a historic milestone as the first woman to assume this esteemed position. She succeeds Mr. Idorenyen Enang, who…

L-R: Adam Olaleye, Acting Brand Manager Nutri-Milk; Odinaka George, Digital Marketing Manager CWAY Food & Beverages presenting prizes to winners from social media campaign during the Children’s Day event held recently in Lagos. In a…

In today’s digital age, attention is the new currency and Labubu, a quirky, sharp-toothed plush toy from Pop Mart, is cashing in big time. What started as a collectable has exploded into a global sensation, thanks to TikTok trends,…

The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, yesterday decried the devastating economic impact of unregulated digital advertising on Nigerian consumers, while reiterating the…

Virtual payment giant, Visa has appointed Aminata Kane as Senior Vice President and Head of Western and Central Africa, effective September 4, 2025. In her new appointment, Aminata will lead Visa’s newly established sub-regional…

Marketing leaders face an unprecedented challenge: capturing and retaining audiences that are more fragmented than ever. As consumers sift through countless messages daily, the traditional playbook of “big idea” campaigns no longer…

The Cannes Lions International Festival of Creativity has announced that a total of 26,900 submissions have been received into the 2025 Awards, reflecting strong global participation across the breadth of the creative industries. The…