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Toyosi Olajide

MultiChoice To Consider Weekly DStv Subscriptions Across Diverse Markets

Toyosi Olajide Jun 16, 2025 0

Africa's leading entertainment company, MultiChoice Group is considering a weekly subscription model across its markets, including Nigeria, if the pilot phase launched in Uganda becomes successful. This was disclosed by…

People

Seven-Up Bottling Company Appoints Sari El-Khalil New MD As Ziad Maalouf Retires

Toyosi Olajide Jun 13, 2025 0

After nearly 18 years of remarkable service, Ziad Maalouf, Managing Director of Seven-Up Bottling Company Ltd. (SBC), one of Nigeria’s leading beverage manufacturers will be retiring from his position as Sari El-Khalil…

Industry

The Muvmnt Studio Set To Launch PodFest Naija, A Festival Of Stories

Toyosi Olajide Jun 13, 2025 0

The Muvmnt Studio, a storytelling power house that connects people, communities and culture through podcasts is set to launch PodFest Naija – A Festival of Stories, with Eventful as the official event partner. This…

Agency

Publicis Secures Mars’ $1.7 Billion Media Account From WPP

Toyosi Olajide Jun 11, 2025 0

In a significant win, Publicis Groupe has secured Mars' vast media account, worth $1.7 billion, following a rigorous six-month review. The French network will now handle media, production, commerce, paid social media, and…

Industry

AAAN Deepens Capacity Building, Celebrates Creativity At Art Of Advertising Masterclass

Toyosi Olajide Jun 10, 2025 0

RL- Bakare Omotayo ; Lanre Adisa ; Jonathan Oyovwevotu ; Tunde Shobanjo ; Dolapo Ogubambo ; Bimpe Oloyede ; Kelechi Nwosu ; Lampe Omoyele ; Dr Tayo Oyedeji ; Oluwaseyi Layade ; David Bamishile . In its commitment to elevate…

Artificial Intelligence and the Nigerian Mind: Are We Asking the Right Questions?

Akeem Hassan Jun 9, 2025 0

Artificial Intelligence, the new magic word! Investors are funding it. Universities are teaching it. Even my WhatsApp uncle is forwarding AI-generated motivational quotes. In fact, it’s what the boys and I are always talking about over…

Opinion

Why FMCG Brands Must Think Like Data Companies To Stay Relevant In 2025

Leye Makanjuola Jun 5, 2025 0

The Attention Economy Has Changed, So Must Your Strategy Five years ago, launching a successful FMCG campaign meant hiring a top-tier agency, shooting a slick TV commercial, and backing it with enough media spend to dominate…

People

Thibaut Boidin To Take Over At Nigerian Breweries As Hans Essaadi Completes Tenure As MD/CEO

Toyosi Olajide Jun 5, 2025 0

After about four years of stellar performance as Managing Director/Chief Executive Officer at Nigerian Breweries (NB) Hans Essaadi will vacate the position and take up a new role as Managing Director of Heineken Poland. During…

Opinion

5 Important Things The New Marketing Director Of Nigerian Breweries Must Do

Ikem Okuhu Jun 4, 2025 0

Since the news of the appointment of Sarah Agha as Marketing Director for Nigerian Breweries, the media have plastered her CV all over the place to the point that any further articles about the lady will be superfluous, more than…

People

Chinwendu Ohakpougwu Joins Paga As Communications Manager

Toyosi Olajide Jun 3, 2025 0

A marketing communications expert and one of Brandcom Awards' top 35 under 35 marketing communications professionals, Chinwendu Ohakpougwu has been appointed Communications Manager at Paga, a mobile payments company that offers a…

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