Toyosi Olajide

The Nigerian marketing communications industry is experiencing both unprecedented growth and challenges. Over the past eight years, total advertising expenditure has surged from ₦216 billion in 2018 to ₦605.2 billion in 2023, with…

In what can be described as a searing reflection on the state of modern advertising, Franklin Ozekhome – one of Africa's leading brand strategists – pulls back the curtain on why he stepped away from traditional agency life.…

Contrary to popular opinion, the Managing Director/Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola has said that the Public Relations (PR) landscape is not shrinking, but rather evolving and undergoing a…

The Advertisers’ Association of Nigeria (ADVAN) has unveiled judges for its Africa Awards for Marketing Excellence, which will take place on February 22, 2025. The event which is billed to commennce by 5 PM at the Admiralty…

The Oxford Dictionary defines feedback as, ”information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.” The keyword to remember here is improvement. The video of a…

The Media Independent Practitioners Association of Nigeria (MIPAN) has released the list of speakers headlining the 2025 edition of its Media Sales Conference holding on the 27th, February 2025 at the prestigious Radisson Blu…

News Central TV has appointed Rosemary Egabor-Afolahan as its Director of Commercial and Communications, recognising her exceptional contributions and expertise in business development, brand management, communications, and…

Flour Mills of Nigeria PLC has announced the call for entries for the fourth edition of its FMN Prize for Innovation (PFI) focusing on livestock farming. This year’s theme, ‘Innovative Practices in Livestock Farming in Nigeria’,…

The stage is set for the most electrifying edition of MarkHack yet, as GDM Group, Nigeria’s leading marketing technology and 360 data management powerhouse, joins forces with Eko Innovation Centre, a trailblazing startup…

Apple Inc. has extended its Apple TV+ streaming service to Android users, marking a rare move for the company as it expands beyond its usual ecosystem. The app is now downloadable from the Google Play Store, allowing Android…