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Ntia Usukuma

News

The Precision-Led Woman: Pomp, Glitz Whence TVC MD, Victoria Ajayi Unveiled Her New Book

Ntia Usukuma May 7, 2024 0
It was indeed an event shrouded in pomp, elegance, and pageantry, as Mrs. Victoria Abiola Ajayi, the newly appointed MD/CEO of TVC, officially unveiled her highly-anticipated book titled “The Precision-Led Woman – A Definitive…
Brands

MTN Nigeria Account Returns To SO&U

Ntia Usukuma Apr 21, 2024 0
Following the announcement by MTN Group of the appointment of M&C Saatchi Africa as its marketing communications partner across all MTN Group Operating Companies, M&C Saatchi's Nigerian affiliate, SO&U Group, will be…
Opinion

Ramadan: When Will Destinations, Brands Harness This Promising Marketing Window?

Ntia Usukuma Apr 10, 2024 0
Ramadan is the ninth month of the Muslim calendar. It is widely considered one of the most sacred times for Muslims, The annual observance of Ramadan is regarded as one of the Five Pillars of Islam. Its duration is about thirty days,…
News

Standard Chartered: After Almost 20 years, Dayo Aderugbo Bows Out In Style

Ntia Usukuma Mar 21, 2024 0
In life, the march of progress can lead a person upwards or downwards, depending on the bumps on the road. Sometimes it could mean closing one door permanently to open another or closing a familiar chapter to start a new, exciting…
Opinion

100 Years Of Radio:  Still The Grassroots Communication King In Africa

Ntia Usukuma Feb 17, 2024 0
Last Tuesday, the world celebrated World Radio Day. The United Nations General Assembly. During its 67th session, formally approved UNESCO’s proclamation of February 13 as World Radio Day. Since 2011 when it was endorsed,…
Opinion

Brands’ Synergy Elevates Valentine’s Day Celebration Despite Soaring Prices

Ntia Usukuma Feb 16, 2024 0
The highly anticipated Valentine's Day celebrations have come and gone with the attendant glitz and glamour that comes with the festivities. Just like lovers, brands too have become major players in the celebration of Valentine’s…
AIRTEL campaign I
Opinion

7 Lessons For Brands And Marketing Professionals From AFCON 2023

Ntia Usukuma Feb 15, 2024 0
In most African countries, soccer is more than just a sport. It's an enveloping phenomenon that unites people of all ages, cultures, and backgrounds under the banner of passion, loyalty, and pride. The 2023 Africa Cup of…
Opinion

Nigeria’s IMC Turf In 2024: How Long Will The Hard Tackles Continue?

Ntia Usukuma Jan 26, 2024 0
Last year, Lekan Fadolapo, the uncommon regulator in charge of the Advertising Regulatory Council of Nigeria (ARCON), executed with great dexterity his statutory mandate to regulate advertising practice in line with provisions of…
Brands

Brands & Marketing Hotspots in 2024 (2): Game Plans In The CSD Battles Of Wits

Ntia Usukuma Jan 8, 2024 0
Though 2024 is still at its embryonic stage, the battle lines for the expected CSD cataclysmic war in Nigeria this year were drawn in 2023.   Brand Communicator’s Editor,  Usukuma Ntia, in his second feature on what to expect in 2024,…
Industry

Brands & Marketing Hotspots in 2024: AFCON Takes The Lead

Ntia Usukuma Jan 2, 2024 0
Though 2024 is just a few hours old, the year is off to a great start especially for the marketing communications ecosystem with the biannual continental soccer fiesta billed for January 13 to February 11, 2024 in Ivory Coast. Brand…
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