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Path To Purchase: The Power Of Children In Determining Household Buying Decisions
By Solafunmi Oyeneye, Senior Channels Manager, Giuliana Dias, Senior
Director, Research & Insight, ViacomCBS Networks Africa.
The collaborative process of purchase decisions within homes can no longer be denied. Long…
TikTok Hits 100 M User Milestone In Europe As US Sale Deadline Looms
TikTok has breached the 100 million monthly users mark in
Europe as young people across the continent embrace video-based pranks, dancing
and lip-syncing.
The news follows reports that TikTok’s parent firm,
ByteDance, will not…
MultiChoice, Televisa Networks Announce The Launch Of New Pop-Up Channel TLNovelas
DStv customers, get ready for some thrilling entertainment as
Televisa Networks and MultiChoice team up to announce the launch of a new
channel TLNovelas. The channel has started running on DStv from Monday, 14…
Interswitch, UnionPay To Accelerate Payments Digitalization Across Africa
Interswitch and UnionPay International (UPI) have announced
their partnership, confirming Interswitch as a Third-Party Service Provider
(TPSP) for UnionPay International in East Africa.
The partnership supports the vision and…
MultiChoice Reemphasizes Commitment To African Storytelling With ‘Ten Thousand Stories’
Africa’s
most loved storyteller MultiChoice is committed to continuing the journey of
storytelling for years to come. At the heart of this commitment is the desire
to tell stories that resonate with Africans throughout the…
MTN’s Revv Programme Trains 10,000 SMEs On Smart Marketing
Partners
Facebook To Offer Digital Marketing Training
MTN Nigeria has equipped locally
owned small businesses with skills on sales and marketing in a training session
featuring leading industry experts, as part of the ongoing…
Mouka Restates Commitment To Consumers’ Wellbeing, Quality Product
Raymond Murphy, Chief Executive Officer, Mouka
Mouka, Nigeria’s foremost manufacturer of mattresses and beddings has restated its commitment to consumers’ Wellbeing by delivering quality products which enhance sleep and ultimately…
COVID-19: Facebook Launches Grants Programme To Over 700 Eligible Nigerian SMBs
Facebook has announced a ₦500m grant to support 781
small businesses in Nigeria, as part its $100m Global Grants Programme
announced earlier this year, which aims to support 30,000 SMBs in over 30
countries. Aimed at stimulating…
GBfoods Relaunches Bama Product In Nigeria, Builds State-Of-The-Art Factory
Bama Mayonnaise, leading mayonnaise brand from the portfolio of GBfoods Nigeria, recently completed its state-of-the-art production factory in Sango, Ogun State. The factory which is the largest in Sub Saharan Africa, will…
#AMTurnUpFridayWithPepsi: Narrative Of An Impactful Consumer-Centric Initiative
By Jeremiah Agada
All relationships have an emotional component — and that
holds true for the…