Brands

An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands. “Becoming a successful brand is not as easy as…

By Jeremiah Agada Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come. The world as we know it, may not remain the same again after this pandemic may have been…

Stanbic IBTC Holdings PLC, a member of Standard Bank Group, has partnered FATE Foundation in a bid to curb the COVID-19 pandemic. Stanbic IBTC recently donated the sum of N25 million to the FATE Foundation Philanthropy’s COVID-19…

Olam Nigeria, an agricultural value chain has joined other leading private sector organizations to support state and federal government initiatives geared towards alleviating the pain and disruption to the daily lives of citizens…

The MultiChoice Talent Factory (MTF) is set to launch a series of online masterclasses on their portal. The masterclasses offer exclusive access to practical, industry expert-led skills workshops that afford film and television…

By Jim Marous As COVID-19 has gripped every community on a global basis, there are questions around how to communicate to consumers and to what degree? Is now the time to discuss products and solutions that may be of assistance…

L-R: Dr. Tokunbo Oluwole, Commissioner to the Lagos State Health Service; Pastor J.F. Odesola, Assistant General Overseer, Admin and Personnel, RCCG; Dr. Ismail, Abdulsalam, Incident Manager, COVID-19 Response, Lagos State and Major…

By Sam Stark Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the…

In the words of Sir Winston Churchill “Come then, let us go forward together with our united strength.” As more and more people nationwide brace for the immense human, economic, and social cost of the COVID-19 pandemic,…

MultiChoice Nigeria has announced a number of initiatives to support the Federal and Lagos Governments’ efforts in ameliorating the impact of the Covid-19 outbreak in Nigeria. The leading entertainment and media company’s…