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Middle Eastern Creatives Are Rousing The World Of Advertising
Dani Richa Chairman/CEO, Impact BBDO Group Middle East Africa & Pakistan
Impact BBDO
Dubai CEO Dani Richa believes the high quality of competition expected by the
Loeries has had a positive effect on creativity in the Middle…
Nando’s Joins The Loeries To Celebrate Design
Nandos Parow 14
Design from Africa
and the Middle East finally gets the recognition it deserves with the expanded
Nando’s Design category at the Loeries in 2019. This
year’s category has been extended…
Media Innovation Gets A Boost At The Loeries With Barron
Nando’s picked up the prestigious award for their #rightmyname campaign In 2018.
Everyone knows their favourite ad – but people seldom think about what
new ways there are to promote a brand. That’s the idea behind the Loeries…
What P&G’s Media Reshuffle Tells Us About Its In-Housing Ambitions
The latest of Procter & Gamble’s
North American roster restructures has seen its in-house agency take a larger
share of the media business while Dentsu Aegis Networks’ Carat has won a piece
too. The move is another step in the…
The Unpredictions: Which Industry Trends Do Marketers Want To Leave Behind In 2018?
e
Katie Deighton
These are the hyped-up solutions, concepts, habits and
strategies that consumers are sick of hearing about which marketers from across
the industry should leave behind in 2018.
Tamara Littleton, chief…
Sorrell Targets Mightyhive In Second Blockbuster Acquisition
Sir Martin Sorrell is reported to be closing in on his second major acquisition amidst suggestions that the former WPP chief is poised to make a $200m move for San Francisco-based advertising firm Mightyhive.
The audacious move…
Facebook Rolls Out ‘Breaking News’ Label Globally
Facebook has expanded its 'Breaking News' label as it looks to help users identify the timeliest stories circulating its network. As well as boosting its own news credentials among readers, the social network is pitching the move…
Mastercard Signs As Global Partner Of League Of Legends eSport
Mastercard has signed a deal with Riot games to be the first global sponsor of League of Legends, one of the most popular eSports.
The main part of the sponsorship with Mastercard create ‘Priceless experiences’ at three of the…
Loeries Calls For Creative Contributors For Migrate
The
Loeries has called for creative contributors for this year’s Migrate, the official magazine of The Loeries Awards. Migrate is a source of inspiration to all creative minds involved in brand communication.
The magazine is a…
How A Mediamonks Creative Technologist Taught An AI To Take His Job
Feared by many and distrusted by others, machine learning may yet turn out to be a creative’s best friend, by performing the low level tasks that take up their valuable time.
Ever since McCann Japan debuted robotic creative director…