Browsing Category
Industry News
CMC Connect BCW Launches Crisis Management Service For Businesses
L-R: Business Director, Jerry Sawyerr; Group Managing Director, Yomi Badejo-Okusanya and Lead, Business Innovation & Strategy, Sunkanmi Ogunniyi, all of CMC Connect Burson Cohn & Wolfe (BCW) at the media briefing to announce the…
Elo Iyayi Launches AdTraders To Offer Unparalleled Service
Elo Iyayi, MD, AdTraders Media Limited
AdTraders, a young, vibrant and pioneering media buying agency, has been launched to redefine the media buying industry in Nigeria. The agency is for an environment where the only certainty is…
MediaCom Tops R3 Worldwide Global New Business League
MediaCom has been ranked as the No. 1 agency for New Business in 2020, according to new data released by global marketing consultancy R3.
The agency won a total of 344 pitches around the world during the year, more than any other…
Nigerian Agencies Miss Out Of Loeries Official Ranking For 2020
By Tunji Faleye
The Nigerian creative advertising agencies have once again missed out of the Loeries official ranking for the year 2020.
In a document released by The Loeries and made available to Brand Communicator as its…
APCON, Brand Communicator Collaborate To Improve Advertising Practice
Left: Dr Olalekan Fadolapo, Registrar/CEO, APCON and Joshua Ajayi, Publisher/Editor -In-Chief, Brand Communicator magazine when the later paid a courtesy visit to APCON head office in Lagos on Thursday January 28, 2021.
By Tunji Faleye
…
How Gov’t Can Galvanize Survival Of IMC Industry In Northern States
Prince Shola Rotimi, CEO, Eagleserve
An Out-of-Home advertising practitioner based in Abuja and Chief Executive Officer of Eagleserve, Prince Shola Rotimi has urged government to come to the rescue of Integrated Marketing Communications…
2021 Edelman Trust Barometer Reveals Widespread Mistrust Of Gov’t, Business Leaders
The 2021 Edelman Trust Barometer has uncovered a “global infodemic” in which people no longer know where or who to turn to for reliable information.
Most respondents to the annual global survey of 33,000 people in 28 countries (57%)…
Adweek Acquires Social Media Week
By Chris Ariens
Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers,…
Udeme Ufot Heads Board Of Ibom Hotel And Golf Resort
Udeme Ufot, MD/CEO, SO&U
A seven-member board to oversee the affairs of Ibom Hotel and Golf Resort has been inaugurated with Mr. Udeme Ufot MFR as Chairman.
Inaugurating the board on behalf of the State Governor, His Excellency…
APCON Recognises EXMAN As Sectoral Group
EXMAN's Executive Committee members at a lunch gathering at Radisson Hotel, GRA, Ikeja with Dr Olalekan Fadolapo, (3rd from L) APCON registrar/Chief Executive and his management team yesterday.
Advertising Practitioners Council of…