Industry

As a part of its growth strategy, WPP has brought its young Indian agency-brand, The Glitch, to join hands with VMLY&R, its global experience agency. From a network point of view, this is in line with the ongoing consolidation…

Godfery Adejumoh The word 'gatekeeper' in the discourse of Public Relations generally refers to the media. While this may be true in certain circumstances, in my sojourn in the practice spanning internal communications, community…

A lift in ad spend, reported for October, has continued into November. But, as expected, September ad spend weakened. As measured by media agency numbers reported by SMI (Standard Media Index), ad spend fell 24.3% in September…

Video entertainment ad spending, which has been accelerating faster than most categories thanks to the aggressive introduction of new over-the-top and streaming video services in recent years, will decline this year and will remain…

By Azeez DIsu The #EndSARS Protest will forever be remembered as the biggest protests and campaigns to be organized by the Nigerian youths, a country that boasts of over 33,652,424 youths, arguably, the largest populations of youths…

A majority of men around the world say they care about the planet and sustainability “now more than ever”, according to a new survey from Gillette. The personal care brand questioned 5,504 men aged 18 to 50 across 11 countries and…

Marketers are having to produce more “lo-fi” content because of the COVID-19 pandemic, and new analysis of Cannes Lions entries has offered some invaluable best practices when pursuing this strategy. Susie Walker, head of awards at…

Dentsu (formerly Dentsu Aegis Network), which last month announced it had achieved a several years' goal of having its office powered by 100% renewable energy, this morning announced a new sustainability goal: becoming a "net zero…

Marketers often adhere to a “small-budget fallacy” which causes them to ignore the core principles of effectiveness when building out strategies, according to research presented at Lions Live. James Hurman, the founder of innovation…

By Jeremiah Agada On Saturday, October 3, a tweet surfaced online. A young man had been shot reportedly by members of the Special Anti-Robbery Squad (SARS), a Nigerian police unit. The young man was shot in front of a hotel in…